Undoubtedly one of the largest American resale platforms, GOAT will also make its debut in France as next season, the marketplace becomes one of the most important partners of the iconic Paris Saint-Germain club. Thus, this new lifestyle sponsor will be present for the next three seasons and launches a new contract that is expected to bring in nearly 50 million euros.
We will tell you more about this new collaboration!
GOAT: the giant online sales platform
Founded by Eddy Lu and Daishin Sugano in 2015, GOAT is an online resale platform dedicated to sneakers, but also to luxury-focused clothing and accessories. From its acronym “Greatest Of All Time,” it has become over time the most important and reliable platform in the market.
Based in Los Angeles, GOAT has been a real springboard for sneakerheads looking for more online to acquire new sneakers. Indeed, before its launch, buying sneakers online was not a pleasant experience, as there was no way to verify the authenticity of the pair.
Thus, GOAT is heavily involved in sneaker and streetwear culture and ensures a clean, aesthetic service that quickly appeals to its growing community. Its strong point: the certification that each product is authentic.
Building on its success, GOAT acquired Flight Club in 2018, another online platform accessible to both sneakerheads and novice consumers. Nevertheless, they continue to operate as two distinct entities thanks to a $60 million investment led by Index Ventures. Eager to meet customer demand both nationally and internationally, the two resellers thus have the opportunity to significantly expand their online and sales operations.
Furthermore, GOAT is gradually climbing the ranks and becoming a true empire. In 2019, it received a $100 million investment from Foot Locker to accelerate its global expansion.
Today partnered with several luxury brands such as Versace, the marketplace is established in 170 countries and now has many daily users.
PSG x GOAT: a multi-year partnership
If the GOAT brand excels in selling luxury sneakers, clothing, and streetwear accessories, it aims to expand outside the United States to reach a new clientele.
As a result, it turns to Paris Saint-Germain to become its official partner for the next three seasons. This important multi-year partnership will allow the French club to expand its visibility as it becomes the first to benefit from its dedicated space on the American marketplace with limited edition products, collaborations, and retro items.
According to Marc Armstrong, PSG's marketing director, “They have an audience that shares the same values as us and has an appeal for fashion. Paris is known to be the cradle of haute couture, there is a good chance that this partnership will be unconventional.”
If the contract allows the capital club to expand its visibility, the marketplace will also benefit from certain advantages such as the QNB logo on the sleeve of the future jersey as well as a new audience on its already abundant platform.
Credits Photo: PSG
Additionally, GOAT will also be displayed for the next three seasons at Parc des Princes as a sponsor on television screens, a real unprecedented opportunity for this giant platform.
Credits Photo: @goat (Instagram)
If this partnership is more than unexpected, it will certainly reach a broader audience between PSG fans and those of the digital and lifestyle platform GOAT. Thus, this meeting is expected to bring in nearly 50 million euros and potentially marks the entry of new partnerships between sports and streetwear.