Curtain up for the Parisian edition of Fashion Week from January 24 to 29. Between exhibitions and pop-ups, retailers and shops are once again promising great partnerships. Here's a look at the sneaker events set to punctuate the Spring/Summer 2026 catwalk in the capital.
Minimalism takes up residence in Paris
Photo Credits: JJJJound
For Fashion Week, the Montreal-based label is setting up in the capital with an exclusive showroom dedicated to its Black Core collection. From June 18 to 23, JJJJound is unveiling for the very first time in Europe the entirety of this permanent line, conceived as an ode to contemporary sobriety. The installation offers the chance to experience its stoic elegance in a gallery-like setting, furnished with vintage pieces sourced from the Parisian outskirts. The finishing touch? An exclusive tee by L'art de l'automobile x JJJJound. JJJJound's minimalist universe will be on display at 78 rue du Temple in the 3rd arrondissement.
The doors of the Hyperoom are open
Photo Credits: @hypebeast (Instagram)
The streetwear and urban culture giant is taking over the Marais with an exclusive showroom dedicated to the Fall/Winter 2025 season. Named Hyperoom, this immersive space highlights a curated selection of emerging labels, carefully chosen by Hypebeast. Designed as a showcase, Hyperoom brings together brands from around the world: Thug Club and its punk-futuristic wardrobe, Piet and its bold prints, and Oakley and Alpha Industries, pushing the boundaries of performance and design. Special mention to Remagine Studio and Plastic Product, redefining fashion codes with eco-conscious pieces and experimental constructions. The experience is open from June 22 to 25, by appointment only.
SNS Paris: exclusive evening, exclusive launch
Photo Credits: @sneakersnstuff.paris (Instagram)
Welcome to the SNS Show. The capital's trendiest shop is taking over the Parisian scene with an exclusive evening. The goal? To unveil its next collaboration with the German giant: Puma. In an intimate yet vibrant setting, SNS Paris and Puma are already set to write a new chapter in their partnership with a limited edition of the Puma Speedcat. Head to 95 rue Reaumur in the 2nd arrondissement on June 25 at 5 PM to catch every moment of this event.
Salehe Bembury roars at Puma
Photo Credits: @salehebembury (Instagram)
After the release of the Puma Hali 1, Salehe Bembury continues to make his mark at Puma with the arrival of a new silhouette: the Puma Velum "Nitro Orange". Bright orange. Brown details. A touch of yellow. The pair is designed as an explosion of color and boldness, all powered by Nitrofoam technology. A design true to Bembury: uncompromising, between assertive lifestyle and technical innovation. The launch will take place in a private setting on June 25 at noon, during an exclusive pop-up at 18 rue Saint-Gilles in the 3rd arrondissement. Access by invitation only, with just 100 pairs available.
JJJJound and SHUSHU/TONG visit Asics
Photo Credits: @asics_sportstyle (Instagram)
Amidst the Parisian buzz, Asics Sportstyle is ready to settle things down... or not. The Japanese brand transforms its pop-up into a refined sanctuary, inspired by Japanese minimalism, true to its motto: a sound mind in a sound body. On the bill, two exclusive collaborations. On one side, JJJJound returns for a fourth encounter with the Japanese giant. The model? An Asics Gel-Quantum 360 stripped back to highlight Gel and Trusstic technology. On the other: Shushu/Tong. Its couture spirit becomes the playground for the Gel-Kinetic Fluent, blending delicate lace, bold lines, and cutting-edge technologies. Two visions. One venue. Head to 17 rue Commines in the 3rd arrondissement of Paris from June 25 to 27 for an exclusive release.
Sync & Drip with Jae Tips
Photo Credits: @jaetips (Instagram)
This week, the movement takes on its full meaning. In the heart of the capital, Saucony launches the SYNC SPACE: a symbol of connection, culture, and creative movement to come together and shift gears. More than just a launch, it's a total immersion into the world of Jae Tips. For one afternoon, the New York-based designer invites you to discover his upcoming capsule collection where fashion, flavors, and creative expression converge. From a bold matcha ritual to curated sounds, every moment is designed as a reflection of Jae's creative universe. On the program: product preview, signature drinks and catering, exclusive gift (limited to the first 50), and an atmosphere where connection meets expression. Head to 141 rue du Temple in the 3rd arrondissement of Paris on Thursday, June 26, to experience Sync Space to the rhythm of Jae Tips.
Cookout & Chill with Joe Freshgoods
Photo Credits: @joefreshgoods (Instagram)
The Chicago-based designer never misses an edition of Fashion Week in the capital. After dropping his New Balance Abzorb 2000 "Everything comes From Pink" in limited edition, New Balance's trendiest partner did it again: Joe Freshgoods & friends. Mark your calendars for June 26 for his annual barbecue.
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