As every week, the sneaker world has been marked by numerous announcements. Between new designs and reinterpretations, there has been movement. Details!
Travis Scott named Chief Visionary at Oakley
A wind of reinvention is blowing over Oakley. The Californian brand is taking a step forward by appointing Travis Scott as Chief Visionary Officer, and announces in the same breath a multi-year partnership with the artist and his creative label: Cactus Jack. For months, the Houston-born rapper has made Oakley a centerpiece of his post-apocalyptic silhouette on the “Circus Maximus” tour. A radical, unique aesthetic that resonates with the brand's DNA. Today, this creative dialogue becomes official, structured, and ready to push the limits of the possible. With his team, Travis Scott is set to reinvent glasses, clothing, and visual storytelling, remixing the Oakley archives. “Building things that connect the past and the future is what motivates me,” Travis confides. An ambition worthy of this new role, conceived as a laboratory of ideas and attitudes. And to mark this starting point, Oakley and Cactus Jack unveil “Day Zero”, an ultra-limited capsule available now.
New Jellyfish in sight!
Never where we expect him, Pharrell Williams continues to evolve his vision of footwear with adidas. This Thursday, it was at his feet, during the opening of his pop-up, that the artist subtly unveiled a new colorway of the adidas Jellyfish. Spotted on the sidelines of the January Men's Fashion Week, the Jellyfish had already attracted attention with its organic design and its clear references to the archives of the three-stripe brand. After an initial version in orange and industrial tones, this design opts for a more minimalist and futuristic palette. Metallic silver. Off-white. Touches of green. No doubt, the colorway enhances the exoskeleton effect of the model, whose lines evoke both the Response CL, the Adistar Cushion 3, and the biomechanical universe unique to Pharrell. For now, the release of the pair remains to be confirmed.
Air Max 1000: Paris, a testing ground?
Futuristic in its design, exclusive in its distribution. The Nike Air Max 1000, the first Swoosh silhouette entirely 3D printed, is having its first chapter in Paris, during the Spring/Summer 2026 Men's Fashion Week. The design arrives in an ultra-limited edition on June 27 and 28, exclusively at NikeLab with a colorway of icy blue that accentuates its aerodynamic lines and organic volume, already seen on the initial red colorway. Spotted on the feet of Drew Joiner during the Breaking4 event, the pair pushes the classic codes of manufacturing: no glue or stitching. Just pure innovation. Designed as a tribute to the Air Max 1, the 1000 seems to come from a much more distant era, between digital avant-garde and the Swoosh's running heritage. One thing is for sure: Paris once again establishes itself as the ideal laboratory for the Swoosh's new ambitions.
Maha Amsterdam, the new muse of the Swoosh
What if a collaboration between Maha Amsterdam and Nike was in preparation? After a resounding partnership with Veneda Carter around the Nike Air Max Muse, it seems that the sportswear brand is surrounding itself with a new female figure. Founded in 2015 by Saskia van Hofwegen and Dian Iskandar, the brand was established to meet the need for female representation in the Amsterdam streetwear market. Sharing a love for stories and a deep appreciation for the Nike archives, it has teased two new unique pairs that flirt with the technical DNA of the 2000s: a clear hybridization between the robust Nike Total 90 and the futuristic cushioning of the Shox. Chromed heel. Structured bubble. Mini-Swoosh. Every detail seems to emphasize a sculptural gesture. While nothing has been officially confirmed yet, these first visuals suggest the return of the Nike Total 90 Shox Magia. To be continued...
How to stay informed about upcoming sneaker releases?
If you want to cop all the upcoming sneaker releases, download our WhenToCop? app! Don't miss any release and get all your chances to cop your pairs with the list of retailers and links to sign up for all the raffles. Join us!