Palace Skateboard s’associe à Nike pour une collection qui ressuscite l’esthétique football du début des années 2000.
In the streetwear landscape, certain collaborations stand out as true cultural events. After making a mark with partnerships signed with Neighborhood and C.P. Company, the brand founded by Lev Tanju and Gareth Skewis is now tackling one of the giants of sportswear: Nike. For this first association, Palace dives into the world of retro football, drawing direct inspiration from the 2000s, a time when the Nike Total 90 reigned supreme.
“Nike has always been a brand we admired, and this collaboration came about naturally. There are real synergies between our skate universe and that of Nike,” explains Gareth Skewis, co-founder of Palace. More than just a tribute to the iconic cleats, this partnership reflects a shared philosophy: that of a sport that has become a cultural language, capable of reinventing itself over the ages without ever losing its authenticity.
The first images of this collaboration, shared on social media, immediately set the tone: the football of yesterday is reinvented with the codes of today's street. Between oversized cuts, technical materials, and electric tones, Palace deliberately blurs the boundaries between sportswear and skate culture.
Between football and skateboard
Two decades after its peak on the fields, the Nike Total 90 gets a second life. True to the model's DNA, the pair retains its appearance with its iconic curves, circular segments, and aerodynamic look inspired by strike trajectories. However, Palace does not settle for a simple homage. The pair opts for a construction in premium white leather, enhanced with a silver inner side, an oversized neon yellow Swoosh, and the “90” logo reimagined as “P90”. The sole is softened, adapted, without losing the sporty tension of the original model. The result? A silhouette that maintains the shape and energy of a performance pair, modified for optimal fit and an impeccable heel flick.
Around this central piece, Palace imagines a complete textile capsule. On the agenda: tracksuits, hoodies, shorts, t-shirts. In terms of colors, the pieces breathe a revival of the 2000s with colors ranging from neon green to metallic gray, while a “P90” logo becomes the visual thread of the collection. The whole exudes nostalgia for the changing rooms of yesteryear, remixed with a London nonchalance unique to Palace.
"We wanted to create an indoor football collection to accompany the opening of Manor Place. We chose something that made us nostalgic, a symbol of our youth, an icon: the Total 90. And then, these shoes are perfect for skating!"
Lev Tanju
Co-founder of Palace
A five-star cast to unite two cultures
To promote the collaboration, Nike and Palace brought together a cast that reflects their vision: electric, intergenerational, and deeply rooted in British culture. At the head of this campaign is Wayne Rooney, a Manchester United legend. “I was there when the T90 was born, from the very first sketches. It was my favorite shoe as a player, so participating in its evolution into P90 is a real pride,” confides the English striker.
Alongside him, the captain of the England women's team Leah Williamson, Chelsea defender Reece James, as well as young talents Lenna Gunning-Williams (Tottenham Hotspur) and Jamie Bynoe-Gittens (Chelsea) embody the future of British football. On the skate side, the lineup is just as impressive: Lucien Clarke, Savannah Stacey Keenan, Kyle Wilson, Ville Wester, Pedro Attenborough, and the legend Guy Mariano bring their energy.
Directed by Alasdair McLellan, the campaign takes place in a symbolic location: Manor Place. A unique venue imagined by Nike, which brings together a skatepark, a football field, and an exhibition gallery, open free to the public and which embodies the philosophy of the project: to bring together two disciplines, two cultures around a shared passion.
And when is it coming out?
The launch of the Palace x Nike collection, accompanied by the Palace x Nike Total 90, will take place on Friday, October 31 in Europe, in the United Kingdom, and the United States, before arriving in Asia and Australia on Saturday, November 1. Between football and skateboarding, performance and nostalgia, Palace and Nike offer a new playground: the street.
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