On February 8, 2026, J Balvin and Bad Bunny took advantage of the Super Bowl to unveil their signature pairs.
On the most-watched field on the planet, Bad Bunny not only performed, he made history. Headlining the Apple Music Super Bowl LX, the Puerto Rican artist transformed the legendary Levi’s Stadium into a true cultural celebration stage. From “Tití Me Preguntó” to “Yo Perreo Sola”, including a duet with Lady Gaga and Ricky Martin, the show alternated global hits as well as a vibrant tribute to his Latin roots.
More than just a concert, Bad Bunny created a symbolic event: he became the first solo Latin artist to perform this mythical show, proudly carrying his heritage through an immersive staging that blends traditions, celebration, and cultural pride. But in this show where every detail matters, the focus was not only on the music. This year, the Super Bowl also served as a launch platform for two upcoming silhouettes, carried by two key figures of the global Latin scene: Bad Bunny and J Balvin. On one side, a Bad Bo 1.0, on the other, an Air Jordan 4
Two pairs, two universes
Forget the reinterpretations of Forum Low, Response CL, or Campus: this time, it’s a model designed from A to Z, bearing the artistic and cultural signature of Bad Bunny: free, avant-garde, elusive. With the BadBo 1.0, the artist moves to a total creation, at the crossroads of performance and personal expression. Spotted as early as April in BOKeTE, the pair was first unveiled as an exclusive prototype, before the first previews confirmed the arrival of a signature model. An appearance that coincided with the visual cycle DeBí TiRAR Más FOTos, during which Bad Bunny multiplied aesthetic experiments and already announced the advent of a new stage in his collaboration with adidas.
Photo credits: Getty Images
For the Super Bowl, Bad Bunny wore his BadBo 1.0 “Resilience”. With its mid-top profile, the BadBo 1.0 claims a basketball heritage from the 90s, while fitting into an adidas Originals language. Its sculpted midsole, suede inserts, and textured construction give it a strong visual identity, halfway between technical design and lifestyle approach. But it’s especially its winged cage system, replacing traditional laces, that draws attention. This bold choice echoes the spirit of freedom and creative independence that defines Benito's universe. Every element is designed to tell a story: that of an artist who refuses repetition and makes fashion a space for expression.
Change of atmosphere. Where Bad Bunny opts for an introspective approach, J Balvin turns on the spotlight. Already seen several times, the Colombian artist continues teasing around his fourth signature shoe. And at first glance, Balvin does what he does best: turn color into language. Textured black leather. Colorful inserts. No doubt, the pair takes the creative DNA of his previous collaborations with Jordan. The palette, immediately identifiable, fits into the continuity of his visual universe. Here, nothing seems left to chance. The 1989 model serves as a canvas for a visual narrative, carried by premium materials. For now, no release date or official information has been communicated. Stay tuned!
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