Arte and adidas are stepping up their game. At the dawn of the CAN 2025 organized in Morocco, the two partners follow up on their first collaboration with a complete collection. On the agenda: a t-shirt in tribute to the host country and a series of Z.N.E. pieces, infused with North African energy. The two partners have called upon photographer Ilyes Griyeb, tasked with capturing the faces, moments, and culture around the field in Marrakech.
An artistic direction that celebrates sport as a link between generations and cities on the continent, where dreams take shape and the game becomes a reflection of shared moments. The collection is accompanied by a campaign shot on site, reinforcing the Moroccan atmosphere already palpable in the pieces. Good news, the Arte x adidas collection will be released on December 5 in stores and online at Arte and adidas. Be quick!