The curtain rises on the Parisian edition of Fashion Week from January 22 to 26. Between exhibitions and pop-ups, retailers promise once again some great partnerships. Here's a look at the sneaker events that will set the pace for the Fall/Winter 2025 catwalk in the capital.
Jordan x Paris Saint-Germain: a hard-hitting collection
When Jordan carefully chooses its partners, it's to create something unforgettable. For Paris Fashion Week, the sportswear brand is back with a new collection alongside Paris Saint-Germain. At the heart of this collaboration: the Air Jordan 1 High '85 Wings "Phantom". Blending street culture and luxury, each piece is numbered and delivered in a box inspired by the Parc des Princes that reveals a backgammon set. "The Jordan Wings x Paris Saint-Germain collection returns to the essence of excellence, combining innovation and exceptional craftsmanship," explains Fabien Allegre, brand director of Paris Saint-Germain. More than a clothing line, it's a true love letter to those who, behind the scenes, shape PSG's identity: stylists, artisans, and community leaders. The Jordan Wings x Paris Saint-Germain pop-up store will be open from January 21 to 26, at 31 Place du Marche Saint-Honore in Paris.
The Puma Mostro takes center stage
Welcome to the Puma show. Puma arrives in the City of Light with a pop-up event to celebrate its history and the return of an icon: the Puma Mostro. From January 22 to 25, Paris will be the stage for a unique immersion into the brand's universe, spotlighting the legendary 1999 silhouette. More than just a showroom, the pop-up offers a true journey through Puma's archives. Through exclusive exhibitions, interactive installations, and exclusive activities, visitors can discover the inspiration and avant-garde design that shaped the Puma Mostro's history. An opportunity to dive into Puma's heritage while discovering how the brand continues to reinvent its classics. Head to 7 Rue Froissart in the 3rd arrondissement to experience this fierce experience.
Salomon sets up shop in the capital!
The French equipment manufacturer from Annecy hasn't finished making headlines. From January 22 to 26, Salomon rides the wave of Paris Fashion Week with an exclusive exhibition in the heart of the Marais. On the menu: a deep dive into the innovation redefining modern sports and mountain lifestyle. But that's not all! Showcasing products that combine high performance and design, the exhibition also celebrates Salomon's commitment to sustainable design and includes a unique collaboration with the GR10K label. And for a moment of sharing, head to Cafe Nuances (116 Rue de Turenne, 75003 Paris), which will host a community cafe alongside the exhibition. An experience not to be missed!
Emporium Dublin, from the Irish scene to the streets of Paris
Photo credits: @emporiumdublin (Instagram)
Hallo aus Paris! The streetwear and lifestyle brand straight from Dublin makes its debut in the French capital. Founded in 2018, Emporium Dublin started as a creative project to enrich Dublin's rapidly growing streetwear scene. Going from simple prints on Russell Athletic blanks to fully cut-and-sewn collections, the brand embodies constant learning and evolving craftsmanship. Now, it's in Paris that Emporium sets up shop to continue building its community and sharing its unique spirit. To mark the occasion, the first 20 customers will receive an exclusive PFW T-shirt in their choice of color. Visit the pop-up to discover pieces designed for everyday wear, sitting between style and comfort. A first not to be missed for streetwear and urban culture enthusiasts, located at 4 Rue Du Forez, 75003 Paris.
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