After making waves with the Air Jordan 4 at the Super Bowl earlier this year, J Balvin continues the tradition. This time, it was on the stage of Estadio Azteca, during the opening ceremony of the World Cup before the match between Mexico and South Africa, that the Colombian artist revealed a new collaboration with Jordan. This appearance marks his third take on the Air Jordan 4 and his fourth official collaboration with Jordan.
Photo credits: @jbalvin (Instagram)
At first glance, the silhouette features a neon yellow monochrome palette. A crocodile texture adds depth to the overlays, while the reversed emoji, J Balvin's visual signature, makes its way into the design. Worn on stage alongside Shakira, Burna Boy, and Alejandro Fernández, the sneaker once again fits into the Colombian's strategy of reserving his biggest reveals for the most-watched events on the planet. The J Balvin x Air Jordan 4 “Lemonade” is expected to drop on September 30, 2026.