Justin Saunders isn’t done with New Balance. Following a series of collaborations that have become essential over the years, the founder of JJJJound is now tackling the New Balance 1890. This choice is far from trivial, as the silhouette has been making waves through Action Bronson's projects, Joe Freshgoods, and Stone Island.
Photo credits: JJJJound
Unsurprisingly, JJJJound moves away from the colorful palettes seen on the 1890 to return to a more familiar formula. This is the chance to unveil two silhouettes: one with a white base and gray accents, the other with a monochrome black approach. As is often the case with JJJJound, the branding remains subtle with co-signed details. The result? Two clean executions that once again confirm the Canadian studio's ability to impose its minimalist aesthetic on the most sought-after silhouettes. The release is set for June 25, exclusively on the JJJJound website. No official price has been announced yet.