Bricks underfoot: Lego and Crocs reinvent the clog.
At Paris Fashion Week, some shows are watched, others are commented on. And then there are those objects that divert attention without ever going through a runway. This season, this role goes to Lego and Crocs. The two partners took advantage of the Parisian excitement to unveil a creation as surprising as it is bold: the Lego x Crocs Brick Clog. We already knew the adidas Box Shoe, now it’s the turn of the brick clogs.
Photo credits: Lego
On one side, the empire of relaxed comfort. On the other, the absolute reference of play and collective imagination. The result? A clog that does not seek to blend in with the crowd, but to make a statement. To embody the launch, Lego and Crocs called upon Tommy Cash, an avant-garde artist known for his provocative projects and offbeat aesthetic. A coherent choice to introduce a silhouette that lies at the intersection of shoe, creative object, and conceptual piece.
A silhouette built brick by brick
Forget the usual rounded lines. Based on the iconic Crocs clog, the Brick Clog retains the brand's fundamentals in terms of comfort, while radically departing from its usual aesthetic codes. Here, the silhouette adopts square and elongated shapes, directly inspired by the famous Lego bricks, down to the smallest details, while an iconic bright red, immediately recognizable, asserts the character of the construction.
The back strap, adorned with the Lego logo, ensures foot support for a more comfortable wear, even if the thickness of the clog makes it less easy to remove than classic models. Designed with Croslite foam, the design still maintains the lightness, comfort, and ease of maintenance that have made Crocs famous. Far from a simple marketing stunt, Lego and Crocs announced a multi-year global partnership where creativity and customization are at the heart of the project. Each clog, each brick becomes a medium of expression, celebrating play, creativity, and sharing.
"Our shared mission, which is to enable everyone to express themselves and wear it with pride, is just beginning. We can’t wait for the rest of the world to join us and build with us."
Satwik Saraswati
head of licensing and partnerships at the Lego Group.
Delivered with a Lego minifigure and four mini Crocs to assemble, the Lego x Crocs Brick Clog will be marketed on February 16 for the price of 199€. And with this release, Lego and Crocs confirm that innovation can be playful and colorful, the clog is the first of a series planned for 2026 and the following years.
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