One of the rarest compositions in the Yeezy lineup is back this year and is likely to shake up sneaker news. If Kanye West has built an empire already embedded in sneaker culture, there is no doubt that his highly coveted silhouette, the Adidas Yeezy 350 Boost “Turtle Dove”, stands out as one of the protagonists that has generated excitement around the brand. Indeed, the first colorway released on the essential Adidas Yeezy Boost 350 that has won the hearts of sneakerheads, it is featured on the 2022 drop calendar of the German firm. Seven years after the release of one of the pairs that probably marked the beginning of reselling and limited quantities, discover the details that make it up.
The Yeezy phenomenon and the 350 silhouette
If Yeezy and Adidas form a perfect duo, Kanye West initially turned to the Swoosh brand in 2006 to celebrate the success of his album “The College Dropout.” Recognized as a classic of US rap, he collaborates for the first time with Nike and creates the Air Max 180’ “College Dropout” which features a fresh and striking color blocking.
Credits Photo : Sole Collector
This successful drop and its partnership with Bape, an icon of streetwear, will push the sportswear brand to sign a contract in 2009 to ensure continuity between the label and the rapper from Atlanta. Kanye's ability to produce resounding successes takes the sneaker world in a new direction and disrupts the codes.
However, the visionary and influential artist breaks his contract with the sportswear brand in 2013 for Adidas just as the Air Yeezy 2 “Red October” is about to be released. After releasing the first Nike Air Yeezy 1 “Grammy” followed by the quickly sold-out colorways “Zen Grey”, “Black/Pink”, and “Tan”, he changes direction as his desire to be more autonomous aligns better with the German equipment manufacturer, which responds to his request and offers him to create his own line within the firm.
As a result, Yeezy takes its place in sneaker culture with its very first silhouette, the Yeezy Boost 750, closely followed by the Adidas Yeezy Boost 350 which features a unique and interesting upper in Primeknit as well as a Boost sole. Revolutionary and made of premium materials, it disrupts the sneaker world as Ye takes over a year to present his model. Minimalist, it becomes one of the most appreciated in the range, achieving resounding success among sneaker fans as well as in streetwear culture. Currently listed with exorbitant prices on StockX, expect prices to drop if you wish to acquire this symbolic iteration after its release.
A reissue identical to the “Turtle Dove” of 2015
Credits Photo : Yeezy
If Kanye West now has the vision to make his lineup available and multiplies the restocks of certain sneakers from his label, the announcement of the reissue after the drop of the classic colorway “Turtle Dove” has shaken the sneaker world.
And for good reason, the highly coveted silhouette held by a tiny handful of collectors features the same upper as the collector's version. Resulting from a long process of creation and innovation, it reveals itself with a beige Primeknit mesh upper speckled with black designed to fit any type of foot. Simple and sleek, an elegant red trim at the heeltab enhances this composition. Made with a simple design, it rests on a white rubber Adidas Boost sole that ensures unparalleled comfort, a so-called futuristic construction, and is finished with adidas yeezy branding on its insoles.
Credits Photo : Yeezy
Particularly anticipated, it could drop in April at a price of €200 on Adidas Confirmed and will also be available at many retailers. Thus, if you wish to acquire this iconic gem, find it on our sneakers app and expect tough competition to get it!
adidas Yeezy Boost 350”
More information on our release calendar!
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