La culture sneaker a fait escale dans le désert du Nevada. Entre exclusivités, designers et collaborations, la ComplexCon 2025 a offert un aperçu des silhouettes les plus convoitées !
This weekend, ComplexCon set up shop in Las Vegas for its tenth edition. Over two days, the grand gathering of sneakers and urban culture brought together the elite: creators, brands, and collectors from around the world. Created in 2016 by the bi-monthly Complex, ComplexCon has become much more than a convention. Between exclusive drops, unprecedented prototypes, and unexpected collaborations, the event has (once again) delivered on its promises.
It’s hard to imagine ComplexCon without the Swoosh where innovation and heritage met. Headlining: the mysterious Nike Air Max 95000. Presented as a futuristic evolution of the 95, the design pushed the limits of design with an ultra-modern 3D structure and rethought cushioning. A concentrate of technology and boldness, unveiled in preview in Las Vegas, before a release scheduled for November 28, which could well redefine the range.
Photo credits: @complexsneakers (Instagram)
In the same vein, Undefeated unveiled two exclusive versions of the Nike Air Max 95: one white, one black. Available in preview, both designs adopted the codes of the Californian label, namely high-quality materials, clean lines, and a finish true to the Undefeated DNA. For its part, atmos presented a “HRJK” edition of the design by Sergio Lozano, revisiting the original silhouette with a meticulous and avant-garde approach. A perfect nod to the Tokyo - Las Vegas connection.
Photo credits: @undefeatedinc (Instagram)
The surprise, however, came from Yeat, present to unveil his Nike Air Max Goadome, his very first signature silhouette. Initially conceived as a Friends & Family edition, the pair was ultimately put on sale in very limited quantity during ComplexCon. Retaining the robust base of the Goadome model, Yeat injected his dystopian vision. Metallic tones. Industrial materials. Thick sole. No doubt, the pair reflects the rapper's codes and confirms his arrival in the big leagues. Finally, after two very popular colorways, the third creation from Kids of Immigrants made its appearance. Co-founder Daniel Buezo confirmed that the pair will be marketed through a raffle, with proceeds going directly to their association. The design details reflect the DNA of KOI and remain true to the Air Max heritage.
Photo credits: @yeatfeed (Instagram)
Designers impose their vision
ComplexCon is also the playground for creative minds. This year, the “Designer” section proved that between art, innovation, and craftsmanship, sneakers could be much more than a product. It was therefore impossible to overlook Salehe Bembury, who unveiled his Spunge Osmosis “Soka”, the first silhouette entirely from his own label. Organic textures. Volumes inspired by rock. Earthy colors. No doubt, the silhouette appeared as an ode to nature and biomorphic design.
Photo credits: @salehebembury (Instagram)
A few steps away, Jae Tips continued his creative bloom. While the Bronx designer revealed an exclusive collaboration with G-Shock around the DW-6900, he also introduced the latest silhouette from his “Flowers Grow Uptown” series: the Saucony ProGrid Triumph 4 “Poison Ivy”. With its red gradient and contrasting textures, the youngest in the series paid one last tribute to the plants that Jae Tips used to observe. Further along, Mr Bailey and the three-stripe brand unveiled the Aruku Yagi, a silhouette designed as a true living object. Fluid shapes. Mineral hues. Organic sole. Here, everything breathes the search for movement and balance.
Photo credits: @jaetips (Instagram)
Finally, Steven Smith, renowned designer behind some Yeezy and Reebok silhouettes, tackled new ground: Crocs. The result? A creation halfway between comfort and contemporary art. Dubbed Crocs Riple, the design promised undulating shapes, an airy structure, and a futuristic design.
When streetwear dictates the rules
Because ComplexCon would be nothing without its unexpected alliances, the streetwear scene also marked its territory. More than just a collaboration ground, the various labels present did not miss the opportunity to reaffirm their influence. The first major comeback took the form of a vibrant nod to the 2000s. Under the impetus of Don Toliver, BBC Ice Cream and Reebok resurrected the legendary Board Flip “Watermelon”. Limited to 500 copies only, this reissue marked the revival of an icon born from the imagination of Pharrell Williams and Nike.
Photo credits: @bbcicecream (Instagram)
But the most coveted piece of the weekend bore three signatures, those of Clot, Bape, and adidas. Edison Chen, the mastermind behind the project, orchestrated a triple collaboration around the adidas Superstar. A unique silhouette, designed as a celebration of Asian urban culture. Between premium leather and camo pattern, the pair was available only via a raffle on-site and was not announced for release.
Photo credits: @clot (Instagram)
Finally, the Hidden NY collective unveiled its vision of minimalism with the introduction of the Asics DS Trainer 14 “Dawn”. Inspired by a moment suspended between night and day, the pair played on subtle shades, translating the fragile light of dawn. Halfway between performance and contemplation, this exclusive edition to ComplexCon illustrated the approach of the New York collective: a sober, thoughtful design, where every detail breathes mastery and precision.
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