When technicality meets boldness: Decathlon and Starcow team up for an unprecedented capsule.
Decathlon, a major player in outdoor gear, and Starcow, a Parisian pillar of streetwear culture, are joining forces to unveil an "Urban Outdoor" capsule. Raw. Bold. Forward-thinking. For the first time, both partners come together to deliver a collection that redefines the rules by blurring the lines between city and nature. The result? A capsule that combines the technicality and accessibility inherent to Decathlon with the avant-garde creativity and selective expertise of Starcow.
While Decathlon is known for democratizing access to sports and the outdoors, Starcow has built its reputation on a curated selection of major iconic brands. Nike, The North Face, Adidas: the shop aims to offer an eclectic and refined selection. But the store doesn't settle for showcasing streetwear classics. It excels in the art of blending big names with independent labels, such as 40s & Shorties or Maharishi, while also offering a finely curated selection of American classics (like New Era or Dickies). A philosophy of mixing and contrasting that fits perfectly with the spirit of the Urban Outdoor capsule.
A collaboration at the crossroads of two worlds
Designed for city dwellers who live in a concrete environment but whose style evokes exploration in the wild, this capsule draws inspiration from gorpcore codes. On the menu: T-shirts, convertible pants, jackets, chapkas, socks, sneakers, belt bags, and backpacks, all combining functionality and aesthetics.
But this collaboration doesn't stop there. It also features iconic outdoor accessories, such as a camping chair, a headlamp, a water bottle, and a survival knife that complete the range. Whether walking the streets or discovering hidden spots on the outskirts, the capsule celebrates the versatility of urban outdoor: practical, bold, and always on the move.
Available from December 5th as an early release at Starcow, and from December 10th on decathlon.fr as well as in a selection of 10 Decathlon stores across Europe, this collection gives rise to a new dynamic: that of urban, technical, and inclusive fashion, designed for the new explorers. An invitation to navigate the city in style, while staying ready to face the unexpected.
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