Stylist, sculptor of shapes, and explorer of textures, Veneda Carter inaugurates her very first collaboration with Nike.
Impossible to ignore. In just a few years, Veneda Carter has established herself as one of the most respected figures in contemporary style. A former model turned self-taught stylist, she worked behind the scenes with big names before founding her own jewelry label. A minimalist, sculptural, viscerally modern universe. A world where the raw has become precious. After her widely acclaimed reinterpretations of the Timberland 6 Inch Boot, Veneda Carter is now taking a decisive step into the footwear world, specifically with the Swoosh. First step: the Nike Air Max Muse.
With its curved silhouette, singular volumes, and metallic finishes, the Nike Air Max Muse stood out as an outlier from the moment it entered the women's wardrobe. Designed using complex digital modeling, the pair was born from a clear ambition: to reinvent the Air Max design for women, without compromising on boldness or comfort. "Our goal was to create a brand new Air Max that is both stylish and comfortable, embodying the feminine essence," explained Can Eldem, Footwear Designer Women's Sportswear at the Swoosh.
While the pair looks like no other, it is aimed at those who don't want to choose between design and movement. At those who enjoy blurring the lines between fashion and performance. It is within this context that the very first collaboration between Veneda Carter and Nike takes shape. With the sportswear brand, the artist signs a natural co-creation. While the Air Max Muse is still on experimental ground, the pair speaks the same language as Carter: that of unapologetic femininity.
A collaboration, not a variation
In this narrative, Veneda Carter's presence is much more than an artistic choice: it is an act of coherence. Within this experimental territory, the Danish stylist injects a neutral colorblocking on one of the two variations unveiled on her Instagram account. Gone is the superfluous, Veneda Carter opts for a signature language inherited from her work in jewelry. As a result, the laces are adorned with stones, while a mini-pendant hangs from the pair like an ankle jewel. A combination that is both technical and ornamental, functional and precious.
Photo credits: @venedaacarter (Instagram)
Of course, the two partners plan unprecedented co-brandings, designed to elevate both alternatives. While the details of the second variation remain confidential for now, the pair should feature the same overlays. A subtle way to create dialogue within this collaboration scheduled for 2025. The Swoosh was not mistaken: by partnering with an artist like Veneda Carter, the brand affirms its desire to renew the codes without breaking them. To expand its language without betraying its heritage. The Air Max Muse is proof of that. With this first collaboration, Veneda Carter sets a tone and lays the foundations.
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