Since 2018, the marketplace dedicated to sneaker resale has been driven by the desire to offer authentic pairs. It also reimagines wardrobe classics through its own brand: wethenew streetwear. For the first time, the platform is teaming up with Schott N.Y.C for an exclusive ready-to-wear collaboration.
A Family Thing. That's the motto adopted by both partners for this first-of-its-kind collaboration. In tribute to Schott's iconic heritage and deeply rooted American history, Wethenew and Schott join forces for a partnership steeped in nostalgia.
Bombers, flight jackets, teddys, bombardiers, and the timeless perfecto, Schott's garments have been part of American culture since 1913 and have become benchmarks. Since its founding, Schott has offered above all a classic yet timeless style, allowing it to assert its identity and quality while transcending eras.
"Schott NYC® has always known how to invent and reinvent itself by drawing from its American roots, whether Urban, Varsity, Army Outdoor, or Rider," the New York-based brand states.
Built to last, Schott garments have become collector's pieces coveted by fashion and American culture enthusiasts worldwide. To this day, its iconic pieces continue to transcend generations, thanks to its pioneering spirit, boldness, innovation, quality, and creativity.
Photo Credits: @schottnyc_europe (Instagram)
Reinterpreting classics, prioritizing precise cuts, quality materials, and carefully chosen colorways, that's the goal the French startup has set for itself. "With each drop, the same method: observe, get inspired, create, and improve," it states.
This is the vision that unites Wethenew and Schott. The French platform aims to design tomorrow's new essential pieces. Schott's New York roots thus blend with Wethenew's minimalist and distinctly urban spirit. An opportunity to rediscover timeless pieces with a unique and trendy added value.
Wethenew and Schott: when streetwear becomes a family affair
If there's one thing that seems obvious, it's the partnership between these two brands, both united "by a family project." From the City of Light to the American metropolis, Wethenew and Schott embody a family spirit bound together by shared memories.
In this regard, the two partners are preparing to deliver a collection that represents both the New York brand and the French platform: a perfect meeting between Parisian streetwear and the authenticity of New York.
The emblematic Bomber 90 gets a makeover, featuring back embroidery and three interchangeable velcro logos. Here, this piece retains a very strong cultural identity and stands as the centerpiece of the collection.
Photo Credits: Wethenew
This timeless essential is accompanied by exclusive co-created pieces combining Schott's craftsmanship with Wethenew's urban expertise. The iconic varsity jacket, the emblematic garment of American universities, makes its grand return and features premium materials such as wool and leather. Additionally, the varsity jacket is stamped with a very large S and a W, both crafted in terry cloth fabric and placed as logos on the front.
Photo Credits: Wethenew
While Schott excels in crafting timeless pieces, particularly its leather jackets and bomber jackets, the brand also shapes the cargo, an essential streetwear piece. Wethenew x Schott will be the occasion to discover a nylon cargo pant, ultramodern and cut to perfection.
Photo Credits: Wethenew
To complete this drop, two co-branded t-shirts add the finishing touch to this nostalgic meeting between the streets of Paris and the authenticity of New York.
Photo Credits: Wethenew
The Wethenew x Schott collection will be available from March 25, 2023 at 9:00 AM on Wethenew. Also note that l'Annexe is opening its doors for an exclusive pop-up event, from 10:00 AM at 6-8 Rue Pecquay, 75004 Paris. You'll find all the collection pieces there!