The Nike SB Dunk has had a phenomenal impact on skate culture and the sneakerhead movement. Gradually forgotten after the 2000s, it makes a stunning comeback thanks to modern street culture figures like Virgil Abloh and Travis Scott. A look back at the fate of an iconic pair, the Nike Dunk SB.
Where to buy your pair of Nike SB Dunk Low?
The Nike SB Dunk Low shoe is available in many physical and online stores, offering sneaker enthusiasts a variety of colors and sizes. Among the options, the official Nike shoe stores offer a wide selection, sometimes including limited editions. Retailers like JD Sports, Foot Locker, or specialized skateboard shops also have a selection of models for men and women. Online, marketplaces like StockX or GOAT offer authentic shoes, sometimes with exclusive deals or discounts for loyal customers. Finally, don't forget to check shipping fees and returns when making your purchase to have a good shopping experience.
What is the history of the Nike SB Dunk Low?
It all starts with the Nike Dunk
Designer Peter Moore, who made a name for himself by designing Michael Jordan's first signature sneaker, is the man behind the first Nike Dunk, released a few years after the Nike Air Force 1 of 1985. As its name suggests, it is a high-top basketball sneaker called the Nike Dunk High. The problem is that the excitement around the Dunk does not take off in sports circles. It must be said that the competition is tough with the Air Jordan 1! However, the pair will experience unexpected success among skateboarders due to its attractive price, durability, and comfort. To address Nike's poor image within this community, the Nike SkateBoarding line, aimed primarily at those who practice skateboarding, was launched in 2002.
A reimagining of the Nike Dunk for skateboarders
In order to create new silhouettes for skateboarders and capture these market shares, Nike launched a version of the Dunk adapted for urban sliding: the high version inspired by the Jordans was abandoned, giving birth to the Nike Dunk Low. The pair thus proves to be more functional. In terms of marketing, Nike focuses on promotion in skate shops across the country to reconcile skateboard enthusiasts with products marked with the Swoosh. A winning bet! Coupled with selective distribution, the strategy creates a real desire among consumers.
Features of the Nike SB Dunk Low
The Nike SB Dunk Low is a low-top shoe designed for skateboarders, with a reinforced sole offering excellent grip and greater durability. The retro design of the Nike Dunk SB is available in a variety of colors, ranging from classic blacks to more random hues associated with original materials. This range of sneakers also features premium materials, such as leather and suede, which bring a high-end style to this urban sneaker. The Zoom Air units in the insole provide comfortable cushioning, while the robust construction ensures longevity, even for the most intense uses on skateboards.
Nike SB Dunk Low: focus on collaborations
Collaborations with respected skateboarders
The Nike Dunk SB is highlighted by four skaters recognized by the underground community: Danny Supa, Richard Mulder, Gino Iannucci, and Reese Forbes. They become ambassadors for the pair, which will eventually also spark the interest of sneakerheads. The latter are attracted to the Nike Dunk SB, for its subversive and underground side. Nike SB will also elevate Supreme to another dimension in 2002 when the two brands collaborate to sign their first Dunk Low, before repeating with the star-studded models. Collaborations with Stüssy, a respected skatewear empire, and Diamond Supply for the iconic “Tiffany” model will follow.
A reclamation operation with Travis Scott
The 2010s mark the end of interest in the Nike Dunk SB: the pair is considered a nice memory of the past but lacks modernity. It is a collector's item that is kept but no longer displayed. It wasn't until 2018 that the Nike Dunk SB returned to the forefront with heavyweights from hip-hop and streetwear. For example, it can be seen on the feet of A$AP Rocky, Frank Ocean, and Travis Scott. The revival is immediate: interest is rekindled, and the Nike SB is back in the game. As during the model's golden age, Nike will chain collaborations to legitimize the return of this iconic pair. Parra, Comme des Garçons during Paris Fashion Week, the release of three Nike SB Dunk Low x Off-White: the Nike Dunk SB and its powerful story inspire all street culture enthusiasts around the world.
The Nike Dunk SB will experience a true renaissance thanks to Travis Scott and the highly publicized release of his Dunk Low “Cactus Jack.” In just a few months, Nike has brought back a sneaker silhouette that had become obsolete. A real feat, and above all proof that the Nike Dunk indeed has a special place in sneaker culture. It is a pair that has built solid foundations for a thriving industry: that of streetwear. With relevant collaborations, good storytelling, and avant-garde strategies: the Nike SB Dunk has long been ahead of its time. And in the 2020s, welcome to its second golden age!
Nike SB Dunk Low, what budget to plan?
The price of the Nike SB Dunk Low varies depending on the model, collaborations, and availability. Basic models can be found starting at €100, while limited collaborations or special editions can reach much higher prices with resellers. Retro models or limited editions like the recent Powerpuff Girls x Nike SB Dunk Low are particularly sought after by sneaker enthusiasts, which greatly influences their cost. Additionally, Nike SB Dunk Low are generally available in all sizes, whether for men, women, or teens.
