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Our selection of Nike sneakers for men & women

Nike is one of the best-selling and most recognized brands of shoes, sports equipment, and clothing worldwide: an icon of pop culture and streetwear. Holding an impressive market share, especially in the athletic shoe sector, Nike continues to dominate with regular releases of iconic models like the Nike Dunk Low, Nike Air Max, and Nike Cortez, often available in the classic black & white scheme, but also in a variety of colorful variations so that every woman or man can find their ideal pair of shoes.

Nike Shoes: how to choose your model?

Choosing the right pair of Nikes can seem complicated with so many options available. Whether for sports activities or everyday wear, the features to consider include the sole, comfort, and design. Find the model that best suits your needs, whether it's running shoes, basketball shoes, or premium sneakers. Nike also offers different styles of shoes with high, mid, or low versions. You will have plenty of choices to find the shoe that suits you!

What is the story behind Nike sneakers?

At the time of its creation, Nike had not yet taken on that name: the company was then called Blue Ribbon Sports. Founded in 1964 by Bill Bowerman (track coach) and his former student Phil Knight, the company operated as an American distributor of running shoes made by the Japanese company Onitsuka Tiger (also known as Asics). With the success of their retail outlets, Knight and Bowerman decided to develop and manufacture their own shoes: their company officially changed its name to become the Nike brand in 1971. Going public later in 1980, it is now one of the best-selling brands in the world. It has retail outlets and distributors in over 170 countries. The brand has gone through many eras, bringing its share of iconic models and innovations, such as the Zoom sole and ISPA technologies. Today, beyond sneakers, the Swoosh brand offers a wide range of products, whether clothing collections, accessories, or technical sports items.

Where does the name Nike come from?

Why is Nike called Nike? It is a word derived from the ancient Greek goddess of victory. Originally, co-founder Knight wanted to name his brand "Dimension Six." Other proposals were made, including "Peregrine" or “Bengal” in line with Puma. But none of these ideas really stood out. The final idea came from the factory manager on the East Coast, Johnson: after analyzing the names of major brands like Kleenex and Xerox, he realized that many contained only 3 syllables and at least one letter or exotic sound with a Z, an X, or a K. The next morning, Johnson woke up with the name "Nike." But despite reaching some sort of consensus among the existing staff, Knight was not a fan of the name. Listening to his team, he ultimately settled on this one, and the rest is history.

Who designed the Nike logo?

Like adidas or Puma, the logo is a key element that defines the brand and allows it to be recognized at a glance. The now-famous Nike logo was designed by Carolyn Davidson, a graphic design student at Portland State University. After sketching a few ideas, she decided to present one to the founders of Nike: it was the now-iconic "Swoosh". Like the name, Knight was not necessarily convinced at first, but he let the idea grow on him. The student was paid $35 for the creation of the Nike logo, and then was hired for a few years at the company. A little anecdote: despite her low pay on the day, Carolyn Davidson received a gold Swoosh ring with a diamond embedded during a lunch in her honor, 12 years later. The company also offered her a certificate and an undisclosed amount of Nike stock, in recognition of her work on the Swoosh logo.

Where does the Nike slogan come from?

The captivating story of Nike would not be complete without mentioning the significant affair related to its iconic slogan. Indeed, it is not just a catchy word, but an expression that has redefined the brand's identity. The flagship product of Nike found its voice in this slogan, which embodies much more than a simple statement. This iconic slogan, "Just Do It", emerged from a bold contract between the brand and the creative advertising agency Wieden+Kennedy in the 80s. Its value far exceeds the realm of marketing: it represents a mindset, an invitation to action and self-fulfillment. "Just Do It" is not just an advertising message; it has become a universal mantra, synonymous with determination, overcoming oneself, and achievement. Its origin perfectly illustrates the very essence of Nike's boldness in pushing boundaries and encouraging everyone to surpass themselves.

What was the first Nike sneaker?

One of the first Nike shoes was the so-called "Moon Shoes" from 1972. This is a very rare pair that was designed and handmade for athletes during the 1972 Olympic trials in Munich. Only 12 pairs are said to have been made, and the pair sold at auction has never been worn. Bill Bowerman reportedly used his wife's Belgian waffle iron as a mold to create the "waffled" rubber soles of the shoes. He believed he could produce a revolutionary new sole that would have enough grip while remaining very light.

The iconic shoes of the brand

Thanks to ongoing marketing campaigns, collaborations with renowned athletes, and exceptional innovation capabilities, Nike has designed models that have become more than iconic:

Nike Air Force 1: launched in 1982 as a basketball shoe, the Air Force 1 quickly found its place in men's and women's wardrobes. The iconic Nike Air Force 1 White has made its way into most closets, positioning it as the most popular pair from the Swoosh brand.
Nike Air Max 1: a true revolution at the time of its release, it features a visible air cushion integrated into the sole.
Nike Air Max 97: its aesthetic is inspired by the shinkansen, the Japanese high-speed train.
Nike Cortez: a mix of leather for its upper and rubber for its sole, it quickly captivated the crowds. This model is now available in other materials such as textile or satin.
Air Jordan 1: before becoming a brand in its own right, the Air Jordan line started with the Jordan 1 at Nike.
Nike Dunk: released in 1985, it became essential in street style with its minimalist design and color variations. To continue evolving and innovating in favor of sustainable development, Nike has developed the Next Nature collection, which offers shoes made from recycled materials.
Nike Blazer: returning to the roots of basketball, this pair has clean and vintage lines.
Nike Mag: the Nike Mag made its appearance on the feet of Marty McFly in the movie “Back to the Future II”. It is one of the most expensive and coveted pairs currently that any sneakerhead would wish to have in their collection.

The upcoming releases from Nike promise to be numerous, particularly models like the Nike Dunk Low, Nike Air Max 1, or Nike Air Force 1. Each year, these ranges are available in new colors and exclusive variations. The hardest part will be not to miss any release!

Latest Nike news

Sneakers

VAA x Air Jordan 1 High Og Alaska guide complet et date de sortie

Nine years after The Ten, the Air Jordan 1 High Alaska is finally back

In 2017, Virgil Abloh and Nike reinvented the Air Jordan 1 High and nine other models as part of The Ten, a project that applied the designer's deconstructivist philosophy to some of the Swoosh's most iconic silhouettes. Nine years later, and nearly

19 March 2026

4 minutes

Hot News

Palace x Nike Air Max 95: First Look

Palace and Nike are gearing up for a co-branded Air Max 95. Founder Lev Tanju was spotted wearing the pair at Manor Place, South London. Black-and-silver upper with icy blue Air units. Release date TBD.

12 March 2026

1 minute

Hot News

Nike x Fragment Concept Testing: three anticipated silhouettes

Nike and Hiroshi Fujiwara team up for fragment Concept Testing, releasing the Air Liquid Max, Mind 001, and Mind 002 in all-black with blue nodes, dropping between March 14 and April 3, 2026.

11 March 2026

1 minute

Sneakers

Nike Air Liquid Max, premier aperçu du Air Max Day 2026

Nike Air Liquid Max : first silhouette of Air Max Day 2026

As every year, Nike is gearing up for its Air Max Day. And in 2026, the sportswear brand seems ready to take a new leap. After exploring Dynamic Air and experimenting with the Air Max DN and the Nike Air Max DN8, the Beaverton brand unveils

9 March 2026

3 minutes

Hot News

Jacumoon : trois nouvelles silhouettes annoncées au printemps 2026

Jacquemus and Nike unveil three new colors of the JacuMoon

The collaboration between Jacquemus and Nike continues its creative dialogue between sporting heritage and Haute Couture. After a first presentation during the Paris Fashion Week 2025, the Jacumoon offers three new colors: pink, brown and white

19 February 2026

1 minute

Sneakers

Saint-Valentin 2026 : l’amour avec Nike et Jordan

For Valentine's Day, Nike and Jordan Tell a Love Story in Sneakers

When Valentine's Day approaches, hearts race... and so do sneakers. Love is no longer just spoken in words: it slips into the details, hides under the tongue and shows through the

5 February 2026

5 minutes

Sneakers

News

Nike Mind 001 : restock et nouveaux coloris

Nike Mind 001 : new colors approaching

Some silhouettes establish themselves from their first appearance. The Nike Mind 001 is one of them. Launched at the beginning of the year, the pair quickly stood out with its unique approach, halfway between sporting innovation and mental well-being

2 February 2026

2 minutes

Hot News

A Ma Manière x Nike VR RNR : sept versions à découvrir

A Ma Maniére and Nike reinvent the V5 RNR

Who said that James Whitner and his creative teams would be absent from the Nike calendar? A Ma Maniére continues to write its creative story with the sportswear brand, but this time, far from the most coveted silhouettes in the catalog. After

29 January 2026

1 minute

News

Lisa Blackpink et Nike : nouvelle collaboration de 2026

Lisa from Blackpink joins Nike, driven by the Air Max legacy

Lisa, rapper, singer, dancer, actress, and fashion icon, continues her global rise by announcing a long-term partnership with Nike. The Blackpink star, who has recently solidified her position as a global superstar, joins the very exclusive club

20 January 2026

3 minutes

Hot News

Nike Mind 001 et Hiroshi Fujiwara : une première collaboration déjà annoncée !

Hiroshi Fujiwara reinvents the Nike Mind 001

Barely launched in January, the Nike Mind 001 has already reached a milestone: its very first collaboration with Hiroshi Fujiwara and his label Fragment Design. The most cerebral silhouette of the Swoosh is already being reinterpreted by the Japanese

11 January 2026

2 minutes