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Nike Mind 002 Wmns Black Hyper Crimson

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Nike Lebron XXIII Elite For The Record

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Jurassic Park X Nike Ja 3 Explorer

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Nike Zoom Fly 6 Black Crimson

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Our selection of Nike sneakers for men & women

Nike is one of the best-selling and most recognized brands of shoes, sports equipment, and clothing worldwide: an icon of pop culture and streetwear. Holding an impressive market share, especially in the athletic shoe sector, Nike continues to dominate with regular releases of iconic models like the Nike Dunk Low, Nike Air Max, and Nike Cortez, often available in the classic black & white scheme, but also in a variety of colorful variations so that every woman or man can find their ideal pair of shoes.

Nike Shoes: how to choose your model?

Choosing the right pair of Nikes can seem complicated with so many options available. Whether for sports activities or everyday wear, the features to consider include the sole, comfort, and design. Find the model that best suits your needs, whether it's running shoes, basketball shoes, or premium sneakers. Nike also offers different styles of shoes with high, mid, or low versions. You will have plenty of choices to find the shoe that suits you!

What is the story behind Nike sneakers?

At the time of its creation, Nike had not yet taken on that name: the company was then called Blue Ribbon Sports. Founded in 1964 by Bill Bowerman (track coach) and his former student Phil Knight, the company operated as an American distributor of running shoes made by the Japanese company Onitsuka Tiger (also known as Asics). With the success of their retail outlets, Knight and Bowerman decided to develop and manufacture their own shoes: their company officially changed its name to become the Nike brand in 1971. Going public later in 1980, it is now one of the best-selling brands in the world. It has retail outlets and distributors in over 170 countries. The brand has gone through many eras, bringing its share of iconic models and innovations, such as the Zoom sole and ISPA technologies. Today, beyond sneakers, the Swoosh brand offers a wide range of products, whether clothing collections, accessories, or technical sports items.

Where does the name Nike come from?

Why is Nike called Nike? It is a word derived from the ancient Greek goddess of victory. Originally, co-founder Knight wanted to name his brand "Dimension Six." Other proposals were made, including "Peregrine" or “Bengal” in line with Puma. But none of these ideas really stood out. The final idea came from the factory manager on the East Coast, Johnson: after analyzing the names of major brands like Kleenex and Xerox, he realized that many contained only 3 syllables and at least one letter or exotic sound with a Z, an X, or a K. The next morning, Johnson woke up with the name "Nike." But despite reaching some sort of consensus among the existing staff, Knight was not a fan of the name. Listening to his team, he ultimately settled on this one, and the rest is history.

Who designed the Nike logo?

Like adidas or Puma, the logo is a key element that defines the brand and allows it to be recognized at a glance. The now-famous Nike logo was designed by Carolyn Davidson, a graphic design student at Portland State University. After sketching a few ideas, she decided to present one to the founders of Nike: it was the now-iconic "Swoosh". Like the name, Knight was not necessarily convinced at first, but he let the idea grow on him. The student was paid $35 for the creation of the Nike logo, and then was hired for a few years at the company. A little anecdote: despite her low pay on the day, Carolyn Davidson received a gold Swoosh ring with a diamond embedded during a lunch in her honor, 12 years later. The company also offered her a certificate and an undisclosed amount of Nike stock, in recognition of her work on the Swoosh logo.

Where does the Nike slogan come from?

The captivating story of Nike would not be complete without mentioning the significant affair related to its iconic slogan. Indeed, it is not just a catchy word, but an expression that has redefined the brand's identity. The flagship product of Nike found its voice in this slogan, which embodies much more than a simple statement. This iconic slogan, "Just Do It", emerged from a bold contract between the brand and the creative advertising agency Wieden+Kennedy in the 80s. Its value far exceeds the realm of marketing: it represents a mindset, an invitation to action and self-fulfillment. "Just Do It" is not just an advertising message; it has become a universal mantra, synonymous with determination, overcoming oneself, and achievement. Its origin perfectly illustrates the very essence of Nike's boldness in pushing boundaries and encouraging everyone to surpass themselves.

What was the first Nike sneaker?

One of the first Nike shoes was the so-called "Moon Shoes" from 1972. This is a very rare pair that was designed and handmade for athletes during the 1972 Olympic trials in Munich. Only 12 pairs are said to have been made, and the pair sold at auction has never been worn. Bill Bowerman reportedly used his wife's Belgian waffle iron as a mold to create the "waffled" rubber soles of the shoes. He believed he could produce a revolutionary new sole that would have enough grip while remaining very light.

The iconic shoes of the brand

Thanks to ongoing marketing campaigns, collaborations with renowned athletes, and exceptional innovation capabilities, Nike has designed models that have become more than iconic:

Nike Air Force 1: launched in 1982 as a basketball shoe, the Air Force 1 quickly found its place in men's and women's wardrobes. The iconic Nike Air Force 1 White has made its way into most closets, positioning it as the most popular pair from the Swoosh brand.
Nike Air Max 1: a true revolution at the time of its release, it features a visible air cushion integrated into the sole.
Nike Air Max 97: its aesthetic is inspired by the shinkansen, the Japanese high-speed train.
Nike Cortez: a mix of leather for its upper and rubber for its sole, it quickly captivated the crowds. This model is now available in other materials such as textile or satin.
Air Jordan 1: before becoming a brand in its own right, the Air Jordan line started with the Jordan 1 at Nike.
Nike Dunk: released in 1985, it became essential in street style with its minimalist design and color variations. To continue evolving and innovating in favor of sustainable development, Nike has developed the Next Nature collection, which offers shoes made from recycled materials.
Nike Blazer: returning to the roots of basketball, this pair has clean and vintage lines.
Nike Mag: the Nike Mag made its appearance on the feet of Marty McFly in the movie “Back to the Future II”. It is one of the most expensive and coveted pairs currently that any sneakerhead would wish to have in their collection.

The upcoming releases from Nike promise to be numerous, particularly models like the Nike Dunk Low, Nike Air Max 1, or Nike Air Force 1. Each year, these ranges are available in new colors and exclusive variations. The hardest part will be not to miss any release!

Latest Nike news

Hot News

Nike launches the Mad 90, a reimagining of its football icons

Nike unveils the MAD 90 Pack, a capsule that translates four iconic football boots (Hypervenom, Mercurial, Total 90 Laser and Tiempo) into as many exclusive Air Max 90 styles

13 April 2026

3 minutes

News

Sneakers

Kids of Immigrants réinvente la Total 90

Kids of Immigrants reinvents the Total 90

While some silhouettes seemed frozen in time, the Nike Total 90 is no longer one of them. Laceless design. Football DNA. The Total 90 belongs to a specific era, the one of Roberto Carlos's strikes and the synthetic fields of Sunday. But Kids of Immig

9 April 2026

3 minutes

Sneakers

Palace Nike collection Air Max 95 release date 2026

Palace Unveils Its Take on the Nike Air Max 95

Palace isn't slowing down. After revisiting the Air Max DN8 late last year, the London brand continues its collaboration with Nike, this time focusing on one of the most iconic silhouettes in the catalog: the Air Max 95. The collaboration between the

7 April 2026

3 minutes

Hot News

Travis Scott et Nike dévoilent le crampon du Mondial 2026

Travis Scott and Nike, the Cleat of the 2026 World Cup

Travis Scott and Nike unveil the Phantom 6, a green camo Cactus Jack football cleat featuring Tuned Gripknit upper and Cyclone 360 sole. Expected ahead of the 2026 World Cup.

3 April 2026

2 minutes

Hot News

Nike launches Air Works, a design program dedicated to Air Max

Nike Air Works brings eight global designers to develop 3D-printed Air Max styles with Zellerfeld. Limited F&F drops will lead up to Air Max Day 2027.

27 March 2026

2 minutes

Sneakers

News

Air Max Day 2026 tout ce qu'il faut savoir

Air Max Day 2026, what to expect?

As every year, March 26 marks an unmissable event: Air Max Day. In 2026, Nike seems ready to exceed all expectations. With futuristic experiments and reimagined iconic silhouettes, this year's lineup blends heritage, collaborations, and innovations

25 March 2026

4 minutes

Hot News

When the Nike Air Max 95 Neon Meets Lego

After several notable collaborations, Nike and Lego are continuing their partnership with an ambitious new project: transforming the Nike Air Max 95 Neon into a brick set that is both faithful and fun. Cataloged as 43025, the set includes 1213 pieces

24 March 2026

1 minute

Sneakers

VAA x Air Jordan 1 High Og Alaska guide complet et date de sortie

Nine years after The Ten, the Air Jordan 1 High Alaska is finally back

In 2017, Virgil Abloh and Nike reinvented the Air Jordan 1 High and nine other models as part of The Ten, a project that applied the designer's deconstructivist philosophy to some of the Swoosh's most iconic silhouettes. Nine years later, and nearly

20 March 2026

4 minutes

Hot News

Palace x Nike Air Max 95: First Look

Palace and Nike are gearing up for a co-branded Air Max 95. Founder Lev Tanju was spotted wearing the pair at Manor Place, South London. Black-and-silver upper with icy blue Air units. Release date TBD.

13 March 2026

1 minute

Hot News

Nike x Fragment Concept Testing: three anticipated silhouettes

Nike and Hiroshi Fujiwara team up for fragment Concept Testing, releasing the Air Liquid Max, Mind 001, and Mind 002 in all-black with blue nodes, dropping between March 14 and April 3, 2026.

12 March 2026

1 minute