
Our New Balance selection for men and women
1759 products
1759 results
-47%

New Balance 2002r Protection Pack Phantom
92€
173€

New Balance 740 Black Grey Silver
From
70€
-30%

New Balance 2002r Protection Pack Rain Cloud
121€
173€

New Balance 740 Ice Blue
From
100€
-42%

New Balance 1906r Black Silver Metallic
87€
150€
-40%

New Balance 2002r Protection Pack Sea Salt
104€
173€

New Balance 1906d Protection Pack White Leather
From
133€

New Balance 1906r Silver White Black
From
97€

New Balance 2002dx Protection Pack Black Metallic
From
108€

New Balance 740v2 Blue Agate White
From
52€
-47%

New Balance 1906r Black
92€
173€

New Balance 530 White Grey
From
70€

New Balance 9060 Black Castlerock
From
157€

New Balance 9060 Black Castlerock
From
137€

New Balance 9060 Black Castlerock
From
91€

New Balance 1906r Pink Taffy
From
102€

New Balance 740 White Grey
From
77€

New Balance 2002dx Protection Pack White Reflection
From
120€

New Balance 740v2 Concord Grape
From
83€
-49%

New Balance 1906d Protection Pack Eclipse
92€
179€
-35%

New Balance 740v2 White Marsh Green
75€
116€
Latest New Balance news
Sneakers

New Balance reinvents running with its Abzorb 2000
Bringing back a model from its archives and giving it a new lease on life. If there is a brand that loves to revive its ecosystem, it is indeed the Bostonian one: New Balance. This year, the American equipment manufacturer expands its catalog with a
9 February 2026
4 minutes
Hot News

Two New Balance 1890A for Comme des Garcons
Never where you expect her, Rei Kawakubo continues to expand her collaboration with New Balance. After her take on the New Balance 860v2, the Japanese label extends its creative dialogue with
4 February 2026
1 minute
News
Sneakers

11 collaborations later, Joe Freshgoods reinvents the New Balance 2010
As the autumn season sets in, Joe Freshgoods continues his collaboration series with New Balance, unveiling two new interpretations of the New Balance 2010 — Hand‑Me‑Downs and Bag Lady — marking the 11th chapter of their partnership and blending spontaneity, design and storytelling.
23 October 2025
3 minutes
Sneakers
Trends

Retro minimalism, controlled style: the New Balance 204L makes its debut
The New Balance 204L brings retro minimalism and controlled style by blending running heritage, futsal inspiration and minimalist design, launching on July 30. With influences from New Balance 321, 740 and 530, this new pair bridges archive and contemporary creation for versatile urban and indoor wear.
1 August 2025
3 minutes
News

Joe Freshgoods Announces His Next Collaboration Around the Abzorb 2000
As all eyes turn to Paris for the Fall/Winter 2026 Fashion Week from June 24 to 29, a familiar silhouette is ready to emerge: Joe Freshgoods. After the release of his New Balance 992
20 June 2025
3 minutes
Sneakers

Biggest Sneaker of the Year: Top 10 Pairs of 2024
The last days of December are here, giving the WhenToCop team the opportunity to look back at the pairs we enjoyed most throughout the year. From Nike and New Balance to adidas
27 December 2024
8 minutes
Sneakers

New Balance 740v2: the return of a forgotten silhouette
New Balance 2002R. New Balance 1906. New Balance 1000. They were all created in the 2000s, yet each one has made a notable comeback. If there's one brand that knows how to dig into its catalog to bring back a model from its
26 September 2024
4 minutes
News
Sneakers
Joe Freshgoods' New Balance 990v6 lands exclusively in Paris
Joe Freshgoods isn't done with the Bostonians. While his reinterpretation of the New Balance 1000 brilliantly brought the model back from the brand's archives, he continues to make an impact. In the midst of the Olympic Games
26 July 2024
3 minutes
Sneakers
Joe Freshgoods Reimagines the New Balance 1000
If the latest collaboration between Joe Freshgoods and the Boston-based brand on three New Balance 990V4 inspired by the film "Belly" was very well received
5 March 2024
4 minutes
Sneakers

The New Balance 1906U, New Balance's next must-cop?
New year, new era for Boston's finest! Following the resounding success of the New Balance 1906R, it seems the brand is once again pushing the boundaries of innovation while preserving its heritage. In 2024, New
2 December 2023
3 minutes