On Friday, February 25, as Milan Fashion Week reaches its third day, the Gucci house surprised everyone by unveiling a wide selection of pieces for autumn winter 2022 - 2023 featuring the familiar three stripes of Adidas Originals.
After a long absence from the runways, Gucci makes a notable return and combines its cutting-edge fashion, guided by Alessandro Michele, with an iconic sportswear style from Adidas. Inspired by the seventies, the capsule from these two fashion giants was presented to the public in a high-end finish and already seems to enchant streetwear culture.
Undoubtedly one of the biggest surprises of this year, we have followed the collection named “Exquisite Gucci” more closely to bring you all the information to remember before its release!
A new collaboration that shakes up the codes
As the influence of streetwear and sportswear seems to have taken root in the luxury world since 2020, the houses participating in Milan Fashion Week have been able to unveil their upcoming releases and highly anticipated new creations. After its recent collaboration with The North Face released last month, the Italian house took advantage of this fashion week to integrate its capsule in collaboration with Adidas Originals, which once again pushes the boundaries of creation.
Indeed, the sportswear brand is increasingly showcasing itself with major luxury houses. With its latest collaboration with Prada, Adidas lends its famous trefoil logo from 1972 and its iconic three stripes for Haute Couture pieces with a retro seventies look.
Thus, this new partnership marks a new meeting between a luxury house and a sports brand for unique and comfortable pieces.
Pieces combining haute couture and sportswear
Represented by Adidas logos associated with Gucci branding, this collaboration between the two fashion giants connects the codes dear to the style of the Italian house with animal prints, bright colors, structured cuts, and accessories that blend with the retro and sportswear spirit embodied by the German label.
Several iconic pieces have been unveiled, including a suit as a centerpiece, available in several colorways such as blue, green, purple, and off-white. It features the three famous stripes on the sides as well as the Adidas x Gucci logo at the chest and already seems to be a resounding success.
Photo Credits: @Gucci (Instagram)
Moreover, this show reveals many pieces such as long capes, an elegant chic sportswear set, a white crocheted wool set, and eccentric long dresses. All more stunning than the others, these pieces inspired by pop culture infuse a remarkable image of Haute Couture.
Photo Credits: @Gucci (Instagram)
Thus, all the pieces are adorned with the same Adidas x Gucci branding and come with numerous accessories such as berets, caps, mittens, and socks that will likely be very present next season.
Photo Credits: @Gucci (Instagram)
Available soon for sale
The collection “Exquisite Gucci” will be released in the coming months and will be available in the luxury house's boutiques. Some pieces will also be available on the Adidas Confirmed app where it is now possible to register.
Thus, with the vision of Alessandro Michele, Adidas Originals imposes a new state of mind for its brand and moves away from sports wardrobes by adding a touch of elegance that perfectly combines with the mention of Gucci.
This collection may even allow for further combinations of luxury and streetwear and consider new collaborations as successful as those by Adidas Originals, marking another milestone.