Foot Locker and New Balance celebrated the launch of the Abzorb 1890 in Paris. To accompany the silhouette, both brands organized a private evening bringing their communities together for an exclusive showcase by PLK. The event was marked by a raw and urban scenography, reflecting the visual codes of the campaign created by Foot Locker to promote the silhouette.
Photo credits: Foot Locker
A few days earlier, a connected advertising campaign had taken over the streets of Paris, allowing passersby to snag an invitation to the event. This operation continued with the launch evening filled with music and sneaker culture. The New Balance Abzorb 1890 is already available in five colorways at Foot Locker France.