Who said that August and sneaker releases were not complementary? While everyone thinks beach and mojitos, brands like Nike, New Balance, and Asics are preparing to welcome new pairs. The hardest part will be choosing…
Salehe Bembury x Crocs Pollex Juniper Tree Camo
Salehe Bembury has a few surprises in store for us! The designer takes advantage of August to expand the range of his Crocs Pollex Juniper and continues to rework the ugly shoe, establishing himself as one of the strongest partners in the running world. Like the previous models, Salehe Bembury's fingerprint remains the starting point of the mule. However, the Crocs clog gives way to a mix of leather and mesh. Of course, perforations refine this new hybrid design, scheduled for August 1st at a price of €130 on the Be A Spunge website.
Salehe Bembury x Crocs Pollex "Tree Camo"
Release scheduled for August 1, 2025
See on the calendarLego x Nike Air Max DN GS Tour Yellow
What if there was a world where sports and creative play always win? Step by step. Brick by Brick. This is what the new partnership between Lego and Nike offers. This year, the two brands have decided to join forces to inspire children around the world. The goal? To empower every child to move, explore, or create to help them find the best in themselves. An opportunity for the two partners to initiate a multi-year collaboration with a wide range of Nike x Lego products. Headlining: the Air Max range. As the Nike Air Max DN8 begins to make its appearance, the Swoosh will continue to expand its latest cushioning revolution within its Air technology: the Air Max DN. Dynamic cushioning. Breathable upper. Great support. The Nike Air Max DN continues its momentum with a Lego edition. Attention small feet, the pair will make its debut on August 2nd on Nike.
LEGO x Nike Air Max Dn GS "Tour Yellow"
Release scheduled for August 2, 2025
See on the calendarNike SB x Air Max 95 “Cactus Flower Grey”
The Nike Air Max 95 steps off the beaten path. On the occasion of the 30th anniversary of the silhouette, Nike SB gives Sergio Lozano's design a whole new identity, reinterpreting it for the skatepark in the style of the Air Jordan 4 “Pine Green”. The first images suggest that Nike SB is ready to incorporate modifications in line with the discipline, improving the durability and performance of the pair. In terms of colorway, the model opts for shades that echo the designs of the time, while a Big Bubble unit and reinforced padding refine the whole. The pair will make its entry on August 5th.
Nike SB x Air Max 95 "Cactus Flower Grey"
Release scheduled for August 5, 2025
See on the calendarNike Shox Ride 2 Olive Flak
When the first Nike Shox was released in the 2000s, its incredibly soft stride (despite its weight) quickly forged its reputation. Twenty years after its first release, the pair has made a grand return and is making an impression on new generations. This month, the Nike Shox Ride 2 is getting a new exclusive colorway. Just like the previous iterations, the pair retains its futuristic appearance thanks to the traditional sole equipped with a column cushioning system. In terms of materials, the Shox opts for mesh and leather, while shades of green and black are applied to enhance a design perfect for the spring season. The pair will appear on August 12th on Nike SNKRS at a price of €190. Mark your calendars!
Nike Shox Ride 2 "Olive Flak"
Release scheduled for August 12, 2025
See on the calendarNew Balance 204L Timberwolf
The Bostonians leave nothing to chance. And certainly not their choice of ambassadors. And for good reason: the Spanish artist with multiple Grammys, Rosalía, officially becomes the new face of the Beaverton brand. In a first campaign orchestrated by American Haiku and filmed by Alex Prager, the Barcelona icon participates in the development of the New Balance 204L, seen a few times with exclusive collaborators like Kith or Auralee. This summer, the 204L is set to shift into high gear, with a wider launch accompanied by the branding “Rosalía x New Balance”. Following a discreet stint with the Swoosh, Rosalía seems to have found with New Balance a platform for expression that suits her. The New Balance 204L will be available starting August 13th.
New Balance 204L "Timberwolf"
Release scheduled for August 13, 2025
See on the calendarPharrell x adidas Jellyfish White Orange
Pharrell Williams is surely the busiest man at Fashion Week. After presenting his fifth collection “remember the future”, created in collaboration with his friend Nigo (artistic director of Kenzo), the Virginian native also took the opportunity to unveil his upcoming collaborations, notably with the three-stripe brand: adidas. First spotted during his public outings with his iconic bootcut jeans, the adidas Jellyfish is finally ready for a global release. At first glance, it is impossible to ignore the similarities between this new collaborative project and other retro silhouettes from the adidas catalog, notably the Response CL and the Adistar Cushion 3. The plastic inserts on the upper resemble an exoskeleton and draw inspiration from the original aesthetic of the Adistar line. In terms of colorway, the pair features shades of orange, white, gray, and black, hinting at a release on August 15th.
Pharrell x adidas Jellyfish "White Orange"
Release scheduled for August 15, 2025
See on the calendarAwake NY x Air Jordan 5 Retro OG SP Pink Ice
The New York brand of Angelo Baque is about to release its own design of the Jordan 5, joining exclusive collaborators like A Ma Maniére and DJ Khaled. August will mark a brilliant tribute to the legacy of the fifth signature shoe in the range, but also to street culture with the Awake NY version that offers a distinctive mix of pink and red. In terms of branding, signature details are subtly added, while the pair will be available for purchase starting August 16th.
Awake NY x Air Jordan 5 Retro OG SP "Pink Ice"
Release scheduled for August 16, 2025
See on the calendarAir Jordan 4 Denim Worn Blue WMNS
This month, the creative teams of Jordan are ready to hit the shelves with a new denim version. Attention, hit approaching! Out with the classic leather or nubuck, in with a denim canvas that dresses the fourth signature shoe. Side cage. Eyelets. Visible Air unit at the heel. No doubt, the pair retains the faithful details of its design and will make its entry on August 21st on Nike SNKRS. Count €210 for the pair.
Air Jordan 4 Denim WMNS "Worn Blue"
Release scheduled for August 21, 2025
See on the calendarNike Air Max Plus VII Varsity Maize
History repeats itself, but never quite the same way. Twenty years after its first appearance, the Nike Air Max Plus VII is ready to resurface with a clear ambition: to reconcile past and present. More than just a return, the sportswear brand is preparing the shelves with a sharper, more technical silhouette, but still true to its DNA. The goal? To play on contrasts, between technical mesh and familiar palettes, between classic lines and structural innovations. This month, the sportswear brand chooses to awaken the first colorway of the range. A classic among classics. The pair pays homage to the original from 2005 with a detail-oriented approach orchestrated by Australian designer Leon Witherow aka @prestology. The pair retains its yellow mesh upper, highlighted by black ribs and discreet silver details. In terms of technology, the white midsole frames the iconic visible air bubble tinted with translucent yellow, while the whole is topped with the traditional TN Air logo inscribed on the tongue. Result: a retro silhouette that does not just replay the past, but gives it a new texture to discover starting August 26th.
Nike Air Max Plus VII "Varsity Maize"
Release scheduled for August 26, 2025
See on the calendarUndefeated x Air Jordan 4 Deep Green
The Air Jordan 4 has not said its last word! After Nigel Sylvester and Nike SB, it is now Undefeated that is about to rekindle the flame of its own interpretation. The Los Angeles label is bringing back the codes of its cult version from 2005. On the agenda: a khaki palette inspired by the MA-1 jacket, a premium nubuck upper, and carefully placed details. One thing is for sure: you will need to be quick on August 28th. Mark your calendars!
Undefeated x Air Jordan 4 "Deep Green"
Release scheduled for August 28, 2025
See on the calendarHow to stay informed about upcoming sneaker releases?
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