Curtain rise for the Paris edition of the Fashion Week from June 18 to 23. Between exhibitions and pop-ups, retailers promise once again some great partnerships. Here's a look at the sneaker events that will punctuate the Spring/Summer 2025 catwalk in the capital.
In Search of the Air Max SNDR
As the Air Max SNDR prepares for its big comeback, the Swoosh is planning an immersive exhibition of the sneaker through various artistic installations created by Salomé Gomis Treizise, Xooset, Candela Capitán, Felipe Bolivar, Horse Kicks, Yaku Stapleton, Boston Dynamics and Ndayé Kouagou & Linus Nutland. The goal? To understand where the model has been hiding since its first appearance in 1999. A unique exploration to discover on Thursday, June 20 at 7 rue Bailly in the 3rd arrondissement of Paris. Registration is available on Nike SNKRS, with a few spots still available!
Salomon and Hartcopy Take Over the Marais
Salomon inaugurates a new era with the launch of its first Parisian store dedicated to Sportstyle. For the occasion, the Annecy-born brand turned global player called upon Hartcopy. Together, the two partners highlight the scope of the French label with the "Annecy Time" available for free in the store. QR codes provide access to gifts while inside, artworks by Arthur Ortega showcase the charming Parisian characteristics of the storefront, along with stories about the brand's latest launches, successes and business needs. Naturally, the shop offers a wide range of sports footwear, including its latest collaboration with l'Art de l'Automobile. To celebrate, the two partners invite you to 46 rue des Francs-Bourgeois on Thursday, June 20.
Solebox and adidas Set Up Shop in the Capital
As Solebox prepares to celebrate its twenty-second year of existence, the German shop is starting a new chapter by opening a retail location in the capital. Founded in 2002, the small boutique has become a global reference by offering exclusives and limited edition products. With the support of adidas, the shop resumes service in Paris, in a vast space in the 3rd arrondissement. On the program: coffee, pastries and exclusive products. The boutique opens its doors on June 20 and 21, 2024 at 106 rue de Turenne in the 3rd arrondissement of Paris.
Highsnobiety Treats Itself to a Parisian Stay with Le Monde
What started as an ode to the French capital has paved the way for many chapters for Highsnobiety. For Fashion Week, Highsnobiety is back with a 6th edition of Not in Paris. The goal? To bring together the best of Parisian culture, fashion and lifestyle. As part of the event, the media outlet partners with Le Monde, the reference newspaper par excellence. The two partners offer a selection of exclusive products, artistic installations and exhibitions from June 19 to 23. Head to 15 rue du Louvre in the 1st arrondissement of Paris!
Cookout & Chill with Joe Freshgoods
The Chicago-based designer never misses an edition of Fashion Week in the capital. On his Instagram, New Balance's most in-demand partner recently revealed a unique experience: Joe freshgoods & friends. While Joe Freshgoods remains mysterious for now, he should be offering a culinary sharing moment on June 20 starting at 8 PM.
How to Stay Updated on Upcoming Sneaker Releases?
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