After Désiré Doué, Nike Atelier continues its exploration of custom design with a new face. For its second chapter, the creative platform of the three-stripe brand teams up with Victor Wembanyama and steps off the basketball court to reimagine a silhouette directly from football: the Nike Total 90 Laser III. Launched in the early 2000s, this model, known for its precision and technical construction, leaves its original field to adopt a fresh perspective. Nike Atelier retains the signature lines of the sneaker while reinterpreting them through a premium construction.
Photo credits: @nike (Instagram), @nikeparis (Instagram), and @wemby (Instagram)
Designed around Wembanyama, this version embodies the philosophy of the program: to create pieces that tell the identity of each athlete. The project also includes a custom-made jacket, developed around a cotton thread inspired by a technology created and used by Nike. The piece features the tricolor rooster, a nod to the connection between Wembanyama and the French national team. Like the first creation from Nike Atelier, the production remains intentionally limited. The sneaker will be available in Paris starting July 20 at The Broken Arm and Dover Street Market. Be quick, though!