For Fashion Week Spring-Summer 2027, the capital is welcoming a new wave of pop-ups and exclusive initiatives.
The curtain rises for the first Paris edition of Spring - Summer Fashion Week 2027. From June 24 to 28, retailers are once again promising some amazing collaborations. Let’s take a closer look at the sneaker events that will energize the catwalk in the capital.
Free the Youth unveils its Air Jordan 16 in preview
Free The Youth is setting up shop in Paris for an exclusive launch with Jordan. After months of waiting, the Ghanaian collective is taking over Pablo T-Shirt Factory for the very first pop-up featuring the Air Jordan 16. Limited to just 100 sneakers, Free The Youth is also throwing in a surprise for the quickest: the first 25 people to buy a sneaker will walk away with an exclusive t-shirt. See you on June 22 at 10 passages des Marais in the 10th arrondissement from 2 PM to 6 PM.
Soulgoods and Nike Present the Homescape
One of the most influential shops in Beijing continues to strengthen its ties with Nike. During Paris Fashion Week, Soulgoods unveils its collab centered around the Nike Homescape at an exclusive pop-up in the heart of the 2nd arrondissement. More than just a product launch, the event promises an immersion into the creative world of the Chinese retailer, featuring a selection of available items. Join us on June 23 from 11 AM to 6 PM at 65 rue Saint-Anne.
SP5der Invests in the Capital
You can't ignore the meteoric rise of SP5der in recent years. Driven by its recognizable graphics, the American brand is taking over the Fashion Week to invest in the capital and unveil a selection of exclusive pieces. From customized denims to several items from the Spring-Summer 2026 collection, the brand promises an immersion true to its universe. A few exclusive t-shirts in Paris will also be available for sale. Mark your calendars for June 23 starting at 12:00 PM at 10 passage des Marais in the 10th arrondissement.
The PTSF Market is back with Complex
The PTSF Market, presented by Complex, is making a grand return with a more ambitious edition than ever. For several days, over 60 brands and 30 curators specializing in vintage will gather in one place. From Pierre Bassene to the French National Team, including Nocta, PPSC, and many other references, the market promises an eclectic offering. Also noteworthy is the presence of SP5der, which adds to an already rich lineup. Join us on June 25 and 26 from 11 AM to 7 PM at 10 passages des Marais in the 10th arrondissement.
Beautifully Said is Offering Four Days of Festivities
Beautifully Said is going big for this Fashion Week. For four days, the brand is taking over Paris with a pop-up dedicated to its limited edition capsule collections. On the agenda: exclusive contests, private events, breakfasts, and dinners organized in collaboration with Always Out Of Stock, Puma, and No Ordinary Morning. From June 24 to 27, there’s just one rule: be there.
Joe Freshgoods Transforms Paris into a Giant Pre-Game
Joe Freshgoods never misses an opportunity to bring his community together. This time, the Chicago designer is hosting what he describes as the "best pre-game party in the world". Expect a friendly atmosphere, free wine, and giveaways of free t-shirts. This event is true to the spirit of sharing that accompanies each of his appearances in the capital. Join us on June 24 from 6 PM to 10 PM at 48 rue du Faubourg Saint-Martin in the 10th arrondissement.
Saucony transforms Cortado into an immersive residency
To celebrate the launch of the ProGrid Ride 1, Saucony is taking over the Cortado café for a three-day residency in the heart of Le Marais. With dedicated scenery, custom coffees, exclusive cookies, and prizes to win through a scratch card activity, the American brand is creating an experience that blends sneaker culture and lifestyle. Join us from June 24 to 26 at Cortado, 31 rue Charlot in the 3rd arrondissement.
The LTTT and Asics Ping Pong Club is Coming to Paris
Blending a training space with a meeting spot, Asics and LTTT are transforming the heart of Paris into a true pop-up club dedicated to ping pong. Free access tables all day, guided training sessions, matches, live podcasts, and plenty of activations will fill these three days with a spirit of camaraderie. Join us from June 25 to 27 at 10 rue de Turenne, in the 3rd arrondissement.
Atmos celebrates its 25th anniversary with a collector's edition
A key player in sneaker culture, Atmos is taking advantage of Paris Fashion Week to celebrate its quarter-century of existence. For the occasion, the Japanese retailer is unveiling a anniversary book available in limited quantity. A collector's item that traces the history of one of the most influential brands in the industry. Join us on June 25 from 9 AM to 6 PM at 61 rue Notre Dame de Nazareth in the 3rd arrondissement.
Adidas Originals launches the Stan Smith Residency
The Stan Smith continues to write its story. During Fashion Week, adidas Originals unveils the Stan Smith Residency, an immersive experience accessible by invitation only. Designed as a celebration of one of the most iconic silhouettes in adidas' catalog, this activation promises an exclusive dive into the world of the sneaker that transcends generations. Registrations are open via the Confirmed app until June 24.