The summary of SNKRS Day 2022
For the fifth anniversary of the SNKRS app, we announced entertainment for this day, but especially new sneaker releases. Thus, on August 8th, the SNKRS Day that took place in Europe was marked by live sessions between 1 PM and 8:30 PM, after which new sneaker pairs were made available on the app.
You will find in this article the essentials of this event followed by thousands of people!
Between entertainment and drops
09:00
Photo credits: Nike
Surely the most surprising release of the day, that of the Air Jordan 4 Retro WMNS “Canyon Purple” available exclusively in the morning. For the luckiest ones already on the lookout at this hour, it was necessary to go to the presentation article “Get Ready” of SNKRS Day and scroll down to see the image below. Then, you simply had to scratch the sneaker in the image to access the exclusive access and cop your pair.
13:00
Photo credits: Nike
The first live of the day started at 1 PM and focused on the Air Force 1 which celebrates its 40th anniversary this year. During this live, interactions in the form of polls were offered to viewers on the app, and interviews in the cities of Berlin, London, and Paris animated the early afternoon. At 1:45 PM, the first live ended and the pair of Air Force 1 Low “SNKRS Day” was released via a 3-minute raffle. At the same time, the clothing collection planned for the occasion was also made available.
15:00
Photo credits: Nike
A second live appeared on the SNKRS app at 3 PM and focused on the Air Max 1. In the three cities where the event took place physically, presenters met collectors of the iconic Air Max 1 who showcased their favorite pairs. At the end of these sneaker presentations, live viewers voted for their favorite collector who won a pair of Air Max 1 WMNS “Tour Yellow”. As with the Air Force 1, at 4 PM as soon as the live ended, the Air Max 1 WMNS “Tour Yellow” was released via a 3-minute raffle.
17:00
A new live was available at 5 PM with discussions about the Air Jordan 4 through interviews and mini-documentaries. At 6 PM, at the end of this third live, it was the turn of the Air Jordan 4 WMNS “Canyon Purple” to resurface. Released via exclusive access in the morning, the swoosh brand decided to give a second chance to cop it to its community. To cop your pair, you had to scan the visual below using the SNKRS Cam available on the app. Then, the pair would display, and you just had to click on it to obtain it. Those who followed this special day with us were able to easily access the pair as we quickly shared the image to scan on our social media.
19:30
The fourth and final live of the day was launched at 7:30 PM and concerned the Air Jordan 1! In the three cities where the event took place, a candidate was chosen to participate in a quiz about the iconic model in hopes of winning the pair of Air Jordan 1 Retro High OG “Taxi”. Following this, live viewers and people on-site were able to attend concerts by rappers from the three selected cities. It was finally at 8:30 PM that the pair of Air Jordan 1 Retro High OG “Taxi” appeared via a shock drop on SNKRS. Thus, the most alert and luckiest were able to cop their pair!
The time for the assessment of SNKRS Day
It must be noted that this 2022 edition of SNKRS Day did not meet with great success. Indeed, Nike only offered four pairs at retail price which left the community divided, with no significant restock. This day offered to sneaker fans ultimately boils down to a succession of lives only in English and without subtitles, after which pairs were released. Aside from the exclusive access given in the morning, there were no major surprises. Moreover, the Air Jordan pairs released during SNKRS Day were not exclusive and will be released again in the coming days on SNKRS for those who have not already obtained them.
The last three editions (2020, 2021, 2022) of the event were therefore not very exciting and lead us to believe that the coming years will be similar. However, unlike SNKRS Day 2021 where the pairs flopped, the four pairs released on August 8, 2022, were generally well-received by sneakerheads in search of novelty. Ultimately, SNKRS Day is a fun day to bring the community together and entertain rather than a day to cop exclusive pairs. While waiting for Nike to listen to its fans and make changes for the next SNKRS Day, we look forward to seeing you on August 8th next year for SNKRS Day 2023!