Nike launches SNKRS Reloaded, a six-day event exclusively for Europe.
SNKRS Reloaded is back. The Swoosh is relaunching its most unpredictable format of the year where nothing is announced in advance… nor guaranteed. On the agenda: six days of restocks capable of bringing back some of the most coveted pairs of 2025. Available on the SNKRS app, each day reveals a drop. For now, the surprise remains total regarding the order and the models offered.
Reserved exclusively for Europe, the event aims to strengthen an exclusive dimension. Regulars know it: during SNKRS Reloaded, the app becomes a hunting ground where everything can change in a few seconds. Drops appear without warning, disappear just as quickly, and leave only a brief moment to hope to grab a pair. To not miss anything, the rule is simple: notifications activated, app open.
Headlining: the Travis Scott x Nike Zoom Field General. The pair kicked off the hostilities at 9 AM. While the drop has sparked mixed reviews, the real question is: what surprise does the sportswear brand have in store for the coming days? Historically, SNKRS Reloaded has alternated between more accessible silhouettes and returns of highly sought-after models. This 2025 edition should be no exception. The week promises to be full of twists and turns.
The article will be updated as drops occur to follow, day by day, the pairs revealed by SNKRS Reloaded 2025. Be ready!