Stan Birch moves from custom to his first official collaboration. Formerly known as Flou Customs, the Parisian designer teams up with Saucony to reimagine the ProGrid Guide 7. After several years of deconstructing and reconstructing sneakers, Stan Birch gained recognition for his split technique, a sewing game that has become one of his signature styles. This approach has been developed across hundreds of pairs and now finds its place in an official release with the American brand.
With this ProGrid Guide 7, Stan Birch aims to maintain the artisanal approach that has shaped his work around custom sneakers. At the center of the project is a philosophy that has accompanied the designer since his beginnings: Stand Out. The designer also pushes customization with an interchangeable logo, offered in two versions along with several sets of laces.
Photo credits: Saucony
This first collaboration is also part of the work done by Saucony around its running archives. Originally released in 2013, the ProGrid Guide 7 has gradually become a new experimental ground for the brand, following a Hi-Octane version inspired by racing and a collaboration with 3sixteen. The Stan Birch x Saucony Progrid Guide 7 will be available on September 10 on the Saucony website for €170.
Stan Birch x Saucony ProGrid Guide 7 "Stan Birch"
Release scheduled for September 10, 2026
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