Could Travis Scott be switching from Jordan to adidas? On Saturday, November 22, during the Las Vegas Grand Prix, the presence of the Houston rapper was particularly noted. The reason? His adidas Y-3 jacket from a collaboration between NEIGHBORHOOD and adidas Y-3, the high fashion division of the three-stripe brand led by Yohji Yamamoto and his creative teams. A surprising choice for someone usually associated with Nike and Jordan.
Since the Astroworld tragedy in 2021, Cactus Jack's projects with Nike had been suspended, but the demand for the Travis x Air Jordan 1 Low has remained intact over the past three years, maintaining the strong link between the two partners. His recent collaboration with Fragment and Jordan even set a historical record with 4.4 million entries. Following unconfirmed rumors at the end of August that Travis Scott and Jordan were at a turning point in their collaboration, the two partners remain officially linked by a contract until 2027. To be continued!