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Entretien et nettoyage

Guide des tailles

Revente & valeur

Commandes & livraisons

Choix et achat de sneakers

Histoire et culture

Style et looks

The Nike brand was founded by Phil Knight and Bill Bowerman in 1964. Discover the full story of the creators of the swoosh and their journey to global success.

The Nike Saga, from Vision to Global Empire

When you look at Nike's value today, which hovers around 150 billion dollars, it's hard to believe that it all started with 500 dollars and a handshake. Who created the Nike brand? The answer takes us back to 1964, in Oregon, where two running enthus[...]

Who founded Nike and how did it become a global empire?

Discover what a sneaker is: definition, technical characteristics, word origin, and the cultural evolution of these essential shoes.

Sneakers: definition, word origin, and history

But why does everyone use the word "sneakers" when we grew up saying "baskets" or "tennis shoes"? This term, now ubiquitous in urban culture and fashion, has its roots in the 19th century. More than just a shoe, the sneaker has become a social marker[...]

What does sneakers mean?

What are the best-selling sneakers in the world? Complete ranking, historical best-sellers, and recent trends.

Top best-selling sneakers in the world

In recent years, the sneaker market has been shaken by numerous changes, including exhaustion, declining values, and the gradual end of the excitement that had turned every release into a phenomenon. Today, we are returning to a more authentic consum[...]

What are the best-selling sneakers? Complete ranking

Discover the history of streetwear, from its origins in the skate and hip-hop culture of the 80s to its influence on luxury fashion. From Stüssy to Off-White, trace the evolution of a movement that has become global.

From the streets to luxury, discover the history of streetwear

# History of streetwear: from the streets to luxury

The word **streetwear** often comes up in the **sneakers** and clothing scene, but what is it really? A trend, a culture, a style? It’s a bit of all three combined, often associated with a clothing[...]

History of streetwear: from its origins to today

What are the different elements that make up the Air Jordan 1? From the quarter panel to the mudguard to the toebox, we detail everything for you!

Anatomy of the Air Jordan 1: the different panels that make it up

Sneakers have a very particular anatomy that requires a bit of thought if you're not familiar with it. By reading some of our articles, you have certainly come across English and technical terms that were unfamiliar to you. Today, we will break down [...]

Air Jordan 1 Deconstructed: Anatomy of the Panels

What are the different panels that make up the Nike Air Max 1? From the quarter panel to the air unit to the tongue, we explain everything!

Anatomy of the Nike Air Max 1: the different panels that make it up

1987 marks a turning point in the sneaker world with the arrival of the [Nike Air Max 1](https://www.whentocop.fr/modele-sneakers/nike-air-max-1). Designer **Tinker Hatfield** managed to stand out by offering a completely new pair that reveals the **[...]

History and Culture

Frequently asked questions

Who founded Nike and how did it become a global empire?

What does sneakers mean?

What are the best-selling sneakers? Complete ranking

History of streetwear: from its origins to today

Air Jordan 1 Deconstructed: Anatomy of the Panels

Nike Air Max 1 Deconstructed: Anatomy of the Panels