Asics presents its new Sensory Bloom collection. Featuring three models, the capsule reimagines the brand's running heritage through a unified colorway. At the heart of this collection is the Asics Gel-Cumulus 16. Originally launched in 1999, this silhouette returns in a version designed for everyday wear while retaining the elements that shaped its running heritage. Alongside it, the Hypersync offers a more modern take on the Asics catalog, while the Gel-NYC 2.0 continues the evolution of an iconic silhouette.
Photo credits: Naked
To accompany this launch, Asics is hosting the Asics Bloom Experience in Paris. Designed as a space dedicated to the world of Sensory Bloom, the pop-up will feature several activations around dance, music, and coffee. The Sweat Club will host workshops led by Sophie Tracy May, while the Reset Room will offer an immersive sound experience. The FuelStation, developed with Haikara Kissa, will complete the journey with a coffee offering. The brand will extend the experience with a lineup featuring Appelez-moi Z and Asfar Shamsi, followed by a female DJ set in partnership with Rinse France. The Asics Bloom Experience will take place on July 10 and 11, 2026, at 27 boulevard Jules Ferry, Paris 11e.