What is the history of the Air Max 1?
The swoosh brand is undeniably a pioneer in the world of streetwear and sneakers. Since the 1980s, it has established itself by acquiring 50% market share in the American sports shoe market. However, to stand out from the growing competition, Nike had to undergo some changes and innovations. Before the creation of the Nike Air Max 1, Nike's Air technology had already emerged thanks to NASA engineer Frank Rudy. For the designers of the Beaverton brand, it seemed obvious that this innovation was effective and efficient; however, they agreed that it should remain invisible, inserted inside the sole like the Nike Air Force 1. It was ultimately Tinker Hatfield, an athlete turned architect and designer thanks to his meeting with Bill Bowerman, who would forever mark the history of Nike.
Features of the Air Max 1
Technical features and innovations
It is in France that the designer draws his inspiration to create this new flagship model, particularly by visiting the Pompidou Center and its controversial architecture. Upon returning from his trip, Tinker Hatfield had only one idea in mind: to reproduce the functional and structural elements of the museum placed outside so that everyone could see them on the Air Max 1 shoe. Back at Nike's headquarters, Tinker Hatfield began to visualize and sketch different ideas before finally cutting a part of the midsole to expose the air cushion. The Air unit must be visible at all costs.
The different materials used on the Air Max 1
Initially, the Air Max features a mesh base with suede inserts, making it a breathable and lightweight shoe. Over time, new materials have been added to the upper, sometimes mixing grained leather, canvas, patent leather, or any other material capable of enhancing it. There are also premium versions, called Nike Air Max PRM, which gather higher quality materials for better durability.
A comfortable shoe for everyday use
Like most popular models right now, the AM1 was created for sports purposes, particularly for running. This famous transparent air bubble is actually a capsule of inert gas in plastic that allows athletes to have better cushioning. Unfortunately, it cracked in its early days during temperature changes, especially when it was too cold. Therefore, it was necessary to readjust the size and robustness of the technology, giving it a more minimalist shape that we love today. Like other pairs in the Air Max range known today, the Air Max 1 is no longer just present in the sports world; it is increasingly seen on the feet of women and men who want to perfect their look every day without forgetting the most important factor: comfort.
Air Max 1: the different partnerships and models
Let’s go back to the original model that had the biggest impact: the Nike Air Max 1 “Big Bubble” and its red colorway that appeared on March 26, 1987. The most Parisian of Nike shoes looked almost identical to the one that was reissued during Air Max Day 2023. It stood out with red inserts that overlapped the gray and white upper, accompanied by a large transparent Air-Sole unit.
It is impossible to talk about the Air Max 1 without mentioning the collaboration between Nike and Patta on the The Wave collection! Six pairs make up this pack, unique for its mudguard in the shape of a wave. The label was not new to the Air Max 1. Indeed, a decade ago, the American giant and the Dutch brand Patta had made a mark with the Nike Air Max 1 “Purple Denim,” the “Chlorophyll,” or the essential Parra x Patta x Nike Air Max 1, which has become a collector's item as rare as it is valued.
Of course, a multitude of other collaborations has emerged, such as the Nike SB Dunk Low known for its exceptional partnerships. We can mention the one with Travis Scott, with Concepts, or Atmos, each with a strong identity. Let’s not forget the work of Sean Wotherspoon, who mixed the Nike Air Max 1 with the Nike Air Max 97, creating a unique and eco-friendly Air Max 1/97 model that ranks among the most beautiful creations of recent years.
How to buy Air Max 1 and where?
The safest way to cop an Air Max 1 is to buy it on the Nike website at its release. During collaborations or special pairs, the pairs are released on the SNKRS app via a raffle. To maximize your chances of being able to buy an AM1, you need to participate in multiple raffles. The more you participate in the raffles listed on our calendar, the more chances you have of winning the right to buy your pair of Air Max 1. Finally, you can refer to our sneaker release calendar on our website and our app available on the Apple Store and Play Store to more easily cop your pair of sneakers.
You can also find a wide range of Nike Air Max 1 pairs that suit you in one of the Nike Stores present in France or around the world. There are also several resellers with whom we work hand in hand. As with most pairs today, the price of Air Max 1 varies according to their value and availability.
With numerous models and colorways of shoes, the Nike Air Max 1 regularly benefits from discounts or is part of sale products on our various partner sites. Activate your notifications so you don’t miss anything!
Comparison of the different Air Max models
As its name suggests, the Air Max 1 is the first of a long lineage! Since then, the swoosh brand has continued to release sneakers that are just as iconic even decades after their release. Among the most popular are the Air Max 90, Air Max 180, Air Max 95, Air Max 97, and Air Max Plus TN. It was from the Nike Air Max 95 that the Air Unit extended to the front of the foot, giving a new twist to the original design of the Air Max 1, where the visible air bubble was only seen on the heel. Obviously, each silhouette is unique and has its own story; none is better than the other; it all depends on your preferences!
The AM1 is therefore the zero point of the entire lineup, crossing eras with its shape that does not age and positioning itself as a must-have for anyone interested in the sneaker world and for collectors.
How to maintain your Air Max 1
The most important thing when buying a pair is to first waterproof it to prevent possible stains and protect your shoes from the elements, especially since the Air Max 1 often has suede or other more fragile material inserts. You will also need to maintain it by cleaning it regularly with suitable products, such as the Crep pack available at JD Sport, remembering to re-waterproof your pair afterward. This way, your pair will remain in good condition and have much better durability.
Why choose the Air Max 1?
With its rich history, the AM1 ranks directly among the most iconic pairs created by the swoosh brand thanks to its visible air unit. Considered futuristic or even revolutionary at the time, it is now a classic to have for any sneaker enthusiast. Also, it has its own day on March 26 each year, with iterations made in limited editions and well-thought-out designs to honor it on this special day.
How to stay informed about upcoming Nike Air Max 1 releases?
If you want to stay informed about upcoming Nike Air Max 1 releases, download our WhenToCop? app! Don’t miss any release and get all your chances to cop your pairs with the list of retailers and links to sign up for all the raffles. By activating your notifications, you can also stay alert for sales and other promotions; join us!
Upcoming Nike Air Max 1
As every year, Nike unveils its silhouettes planned for its calendar, and more specifically, its pairs of Nike Air Max 1 that will mark the coming months. For example, we can think of the possible return of a collaboration with Patta scheduled for late 2024 or a partnership with Jacquemus with a 2.0 silhouette of the Air Max. From iconic colorways to high-quality materials, every detail is carefully studied to offer an experience from the sportswear brand. Get ready, as the upcoming drops promise special collaborations or even hot retro models. There will obviously be something for the whole family: men, women, teenagers, and even babies; everyone should find their happiness!
