New Balance unveils the Abzorb 2000, a silhouette that reinterprets the legacy of an iconic cushioning with an approach focused on experimentation.
Bringing back a model from its archives and giving it a new lease on life. If there is a brand that loves to revive its ecosystem, it is indeed the Bostonian one: New Balance. This year, the American equipment manufacturer expands its catalog with a silhouette that echoes the New Balance 9060, while taking an experimental and decidedly contemporary path.
Launched in the mid-90s as a revolutionary running technology, Abzorb has undergone multiple evolutions. At the time, New Balance revolutionized comfort with cushioning capable of pushing the limits of comfort and performance, and the Abzorb technology has become, over the decades, a symbol of its technical expertise. A reference for performance. Each silhouette from the Abzorb range has maintained this promise: to protect and enhance the experience while adapting to the demands of new generations.
Today, the Abzorb 2000 adopts a decidedly experimental approach, placing this heritage technology in a new and progressive context. The silhouette does not merely recycle the past but reinterprets the Abzorb with a futuristic design, bolder lines, and rethought materials. The result: a model capable of offering optimal comfort, while displaying an aesthetic that dialogues with the urban universe. Here, the Abzorb stands as the perfect fusion of technical heritage and modern ambition.
A digital approach to reinvent a classic
For this new formula, the design team opts for a digital approach. This is an opportunity for designers to explore new methods through virtual reality, testing each volume and texture in a space where experimentation knows no bounds. The Abzorb 2000 takes distinctive characteristics from the great classics of running from the 2000s. Mesh base. Metallic inserts. No doubt, the pair retains its DNA while infusing a touch of freshness with a color palette close to its usual standards. The branding remains the same: a prominent lateral N and an inscription “2000” subtly recalling its heritage.
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On the technology side, the Abzorb 2000 extends across the entire length of the sole, combined with Abzorb SBS capsules that enhance comfort and shock absorption. An innovative structure, where every detail is designed to offer stability and responsiveness. “We wanted to create a shoe that not only offers exceptional comfort, thanks to the ABZORB cushioning, but also captures the very essence of what makes New Balance truly unique: the meeting of heritage and contemporary design.” states the brand's design team.
Paris as a testing ground
The Abzorb 2000 does not merely exist through its lines or technologies. Within the City of Light, the silhouette asserts itself in iconic locations: the cobblestones of the Saint-Michel district, the banks of the Seine, the historic facades of the Louvre, or in the heart of the bustling Gare de Lyon. The pair accompanies movement and follows the rhythm of a city in agitation.
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The Abzorb 2000 naturally finds its place. Paris becomes more than just a backdrop and highlights the versatility of the Abzorb 2000, capable of adapting to such varied environments. An immersion that underscores what New Balance does best: designing silhouettes intended for everyday life, without sacrificing identity or innovation. Like Paris, the New Balance Abzorb 2000 is made of contrasts. Available now on the New Balance website for €200, the silhouette is ready to hit the shelves.
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