Off-White is opening a new chapter. Four years after the passing of Virgil Abloh, the house presents L/AB c/o Off-White, a new label envisioned as a space for experimentation where fashion, music, and culture come together. Inspired by “Laboratory of Fun”, the creative philosophy that shaped the original DNA, the brand intends to offer a freer approach to its wardrobe, allowing everyone to make it their own and reinterpret the pieces in their own language.
Photo credits: Off-White
This initiative comes at a time of transition for the house. Now owned by Bluestar Alliance, following the buyout of shares held by LVMH, Off-White continues its restructuring under the artistic direction of Ib Kamara. With L/AB, the brand seeks to broaden its audience by offering a more accessible range, while maintaining the codes that have shaped its identity since its inception. On the agenda: a unisex wardrobe featuring t-shirts, hoodies, tracksuits, sneakers, etc. To accompany this launch, Off-White unveils a campaign shot in Berlin, featuring rapper JT, designer Jay Guapo, and several artists and models. The collection is available now.