Palace Skateboards continues to write its story with Nike, this time tackling one of the most iconic silhouettes in UK culture: the Air Max 95.
Palace isn't slowing down. After revisiting the Air Max DN8 late last year, the London brand continues its collaboration with Nike, this time focusing on one of the most iconic silhouettes in the catalog: the Air Max 95. The collaboration between the two partners continues a creative dialogue that has become essential, where Palace chooses to draw from Nike's iconic heritage rather than its recent innovations. The idea is clear: breathe new life into a classic that's already a cult favorite, with a touch of Palace's unique DNA. While the DN8 allowed Palace to play with recent technologies and the futuristic lines of the Swoosh, the 95 represents a different playground: an icon deeply embedded in British urban culture for over thirty years.
Photo credits: @palaceskateboards @nikesportswear (Instagram)
Designed by Sergio Lozano and nicknamed “110” at its launch, the Air Max 95 has become much more than just a sneaker. From London to Manchester, and Liverpool in between, it has established itself as a uniform, embraced by many generations. Instead of radically altering the silhouette, Palace chooses to elevate its codes. The brand plays with textures, gradients, and material contrasts to offer a fresh take on a model already firmly rooted in the collective imagination. As a result, the upper features a gradient from gray to black, a nod to the Air Max 97 “Silver Bullet”, while the mesh contrasts on the tongue. In terms of technology, the pair relies on its traditional Big Bubble unit, staying true to its DNA. The result? A silhouette designed to stand the test of time without losing its legitimacy.
From the Wardrobe to the Stage
Photo credits: @palaceskateboards
And as always with Palace, the silhouette never arrives alone. The collaboration comes with a 25-piece apparel capsule. On the agenda: windbreakers, co-branded graphic t-shirts, and shorts that naturally extend the universe of the pair. Skate and football references, signature elements of Palace, are subtly integrated to create a complete wardrobe that stays true to its London DNA.
Photo credits: @palaceskateboards @nikesportswear (Instagram)
The release is also accompanied by an immersive campaign, featuring London rappers Jawnino and Babydoom, as well as DJ Chamber45, reminding us that the Air Max 95 is not stuck in the past, but is still very much alive in the present. Finally, Palace and Nike expand the experience and partner with Victory Lap to launch the TOUR MAX 26, a musical tour in British pubs, with Jawino headlining. Liverpool, Manchester, and London become the stage for a celebration of Air Max 95 culture. Between performances, meet-and-greets, and local scenes, the TOUR MAX 26 extends Palace's storytelling, making this collaboration much more than just a drop.
When's it dropping?
The collection will be available starting April 10 on Palace, both online and in-store in the UK, Europe, and the United States, then on April 11 in Japan, before a global launch on April 16 on Nike SNKRS. Expect to pay €200 for the pair.
Palace Skateboards x Nike Air Max 95 Big Bubble "Metallic Silver Black"
Release scheduled for April 10, 2026
See on the calendar