A key figure in the New York scene, Willy Chavarria builds a wardrobe season after season where identity and emotion take center stage. After several collaborations, the designer reveals a new chapter with the three-stripe brand: adidas Originals. Named “Love Prevails” and conceived as a tribute to resilience and solidarity, the collection revolves around a powerful message: one of love that strengthens in the face of adversity. This intention extends into his campaign, where he curates the casting, artistic direction, and design of the pieces as a cohesive whole.
Photo credits: @willychavarria (Instagram)
At the heart of the project: the adidas Superstar. The most iconic silhouette from the three-stripe brand is once again reimagined with two silhouettes. Surrounding the Superstars, the collection showcases a premium wardrobe made up of bombers, crewnecks, jackets, and tracksuits. Each piece is enhanced with embroidery and illustrations unique to Chavarria's universe, along with co-branding that seals this meeting of sport and personal expression. The “Love Prevails” collection will be available starting April 18 via the adidas Confirmed app and a selection of retailers.