Where to buy the New Balance 740 at the best price?
The New Balance 740 is available at many retailers, often offering good deals. To find the best price, check out our WhenToCop? selection that compares offers and promotions in real-time. You'll find offers from official sites and retailers like New Balance, JD Sports, Foot Locker, and others. Most sites offer free shipping on orders over a certain amount, with delivery times of 2 to 5 days in France. Free returns are often offered within 14 to 30 days.
The New Balance 740 is making a notable return to the sneakers scene. Originating from the archives of the early 2000s, this retro sneaker combines trendy and modern style, appealing to both men and women. Moreover, the brand presents it as a unisex model: everyone can enjoy its design inspired by a pair of running shoes.
An iconic model of an era, the NB 740 was adored for its comfort and durability, and its current reissue fits perfectly into the very trendy Y2K style, a trend seen at Nike with models like the p-6000. Offered at a price of around €120 at its launch, it is also positioned in an accessible price segment for all budgets. Let's look in detail at why this sneaker model deserves your attention.
Design and technical features of the New Balance 740
The New Balance 740 combines a retro design from the 2000s with modern touches. It features a breathable mesh upper, a segmented midsole, and reflective accents. The combination of synthetic leather and mesh ensures durability.
Underfoot, the ABZORB cushioning in EVA provides support and stability, while the rubber outsole enhances flexibility and grip. Its feel is lighter and more flexible than one might think given its thick sports shoe appearance. The quick-lacing system makes it easy to put on.
The 740 offers an excellent balance between stability and flexibility, ideal for everyday use or a light jog. Although it is not a high-performance running shoe, it combines style and comfort for daily use.
Available colors and styles
In terms of colors and styles, the New Balance 740 comes in several colors to satisfy all tastes. There are more classic shades like White Grey, Triple Black, or Triple White, perfect with a classic outfit. For more flair, original colors like Marsh Green (white with olive green) or Ice Blue (gray-blue) are available. Bright shades like Concord Grape (purple and orange) or Blue Agate add character to this model.
New Balance also offers limited editions and collaborations. For example, the “Pink Vacation,” inspired by the beaches of Indonesia, or the Aminé “Benson Tech” with bright orange and blue colors. More recently, JD Sports launched exclusive colors like Sea Salt, Slate Grey, and Timberwolf. As we have seen, NB primarily offers brightly colored shoes in this model, ideal for standing out in summer, but other more subdued options are also available.
Comparison with other New Balance models
The New Balance 740 stands out from models like the 550 or the 574. Inspired by running shoes from the 2000s, it resembles the NB 530, with its mesh upper and segmented midsole. Compared to the 574, which has a more classic 80s look, the 740 offers a more technical and futuristic design, with a thicker sole and softer ABZORB cushioning.
The NB 550, inspired by basketball shoes, is stiffer and flatter, while the 740, with its more comfortable cushioning, is ideal for long walks and a retro-running or Y2K look. The 740 is also more affordable, at around €120, making it competitive against more expensive models like the 993 or the 550. The 740 combines a trendy shape and a wide variety of colors while remaining accessible.
Advantages and disadvantages of the model
Like all sneakers, the NB 740 has strengths and some weaknesses to be aware of. Here’s a quick overview of the advantages and disadvantages of the model:
Advantages:
- Everyday comfort: good support and cushioning for hours of walking without fatigue.
- Lightweight and flexible: despite its thick sole, it remains light and flexible.
- Value for money: at €110-120, it combines design and durability well.
- Durability: robust materials and wear-resistant sole.
- Trendy retro & Y2K style: a style increasingly seen on social media, it is ideal for standing out.
Disadvantages:
- Firm cushioning: less flexible than some modern sneakers, it may feel stiff.
- Average breathability: not very airy, it can get warm in hot weather or during intense activities.
Overall, the New Balance 740 receives positive reviews. If you are looking for a comfortable sneaker, versatile ****with a wide range of colors, its advantages far outweigh the drawbacks.
How to choose the right size?
Finding the right size for the New Balance 740 is easy, as it fits true to size. Just take your usual size. This unisex model merges men's and women's sizes, with both measurements indicated on the label (for example, US Men 9 = US Women 10.5).
The 740 has a wide toe box, ideal for wide feet. If you have narrow feet or are between two sizes, you can go down half a size for a snugger fit. Generally, the usual size works well. Check our size guide to be sure, and don't forget that free returns are often possible if the size doesn't fit.
FAQ about the New Balance 740
Is the New Balance 740 a model for women or men?
The NB 740 is a unisex model designed to fit both men and women, with unified sizes.
What are the key colors of the New Balance 740?
Popular colors include White Grey, White Marsh Green, Triple White, Black Grey Silver, and Navy White Grey, as well as more original versions like Concord Grape and Rose Sugar.
New Balance 740 or 550 – which sneaker to choose?
The NB 550 has a retro style, firmer and more minimalist, while the NB 740 is bulkier, more comfortable, and has a more futuristic design. Choose mainly based on your design preferences.
Can you run with the New Balance 740?
The 740 is a lifestyle sneaker, ideal for everyday use and light jogging, but not for intensive sessions. For regular running, opt for a specific running shoe model.
