Joe Freshgoods finally breaks the silence. After four months away, it seems the Chicago creative is reigniting the conversation with New Balance. On his Instagram, he unveiled the next silhouette from their collaboration: the New Balance 1890. Initially launched in collaboration with Action Bronson, it’s now Joe Freshgoods' turn to offer his own take on the model. At first glance, the pair features a hybrid construction between the New Balance 890v3 and the New Balance 2002r. In terms of design, the most influential Bostonian designer plays with vibrant colors ranging from orange and red, accented with touches of black and yellow. A new "JFG" emblem is added to the heel, alongside the inscription 1890.
Since their first collaboration in 2020 around the New Balance 992 "No Emotions are Emotions", Joe Freshgoods and New Balance have multiplied projects, from the 993 to the 992, including the New Balance 2010. In 2026, the duo is ready to embark on a new chapter, filled with a new personal narrative between running heritage and creative boldness. For now, no release date or official price has been announced. One thing is for sure, you’ll need to be quick!