Air Jordan 3: discover our men's & women's models
In the history of every brand, there is a model that defines it, representative of its success. For the sneakers Air Jordan line, it’s the Air Jordan 3. Designed by Tinker Hatfield, the world-renowned sneaker creator, it represents the balance between high-top and low-top versions. Let’s explore the story of its creation!
Why choose the Air Jordan 3?
In the same approach as the Air Jordan 2, the Air Jordan 3 aimed to offer greater flexibility than high models and more stability than low models. The pair was intended to be a balance between the two strengths provided by Air Jordan 1 and Air Jordan 2. Wearing the Air Jordan 3, Michael Jordan came out of the 1987-88 NBA season with several awards: NBA All-Star, NBA All-Star Game MVP, Slam Dunk Contest title, NBA Defensive Player of the Year, etc. The Air Jordan 3 allowed Jordan to jump higher and win almost all the awards of the season. Moreover, it was on the Air Jordan 3 that the brand introduced the famous Jumpman logo. Perhaps for all these reasons, the influence of the Jordan 3 goes beyond the simple Jordan line. In the decades following its release, it has influenced the design and aesthetics of countless Nike sneakers, even among other shoe brands.
Air Jordan 3: a new standard in fashion and technology
The Air Jordan 3 was a blend of sophistication and style. The sneaker did not feature a large Swoosh on the side. There was only the Nike Air logo at the back, along with three new key elements: the new Jumpman logo on the tongue, a gray elephant print on the upper, and a visible Air unit at the heel. The shoe also came with the same high price of $100 as the Air Jordan 2. Despite a scheduling delay due to internal issues, Nike released the new Air Jordan version that met Michael Jordan's needs: a pair with a mid-top height, comfortable with soft leather, but also flashy and sophisticated. And while MJ hesitated to renew his contract with Nike, the pair ultimately convinced him.
A success that came quickly
Jordan wore Air Jordan 3 during the All-Star Weekend in Chicago, on his way to a second consecutive victory in the Slam Dunk Contest with his signature dunk from the free-throw line. He also wore the "Black Cement" pair during the All-Star Game in front of 18,403 fans. It was the only time all season that Jordan wore the black colorway in a game. To promote this new pair, there were very well-executed Air Jordan 3 advertisements: these Wieden+Kennedy ads were a huge success, giving rise to slogans like "It’s gotta be the shoes". Between Jordan's All-Star Weekend, the standout ads, and the attractive colorways of the Air Jordan 3, a new iconic shoe was born.
A sneaker that keeps being reimagined
The Air Jordan 3 returned in 2013 with a retro version of the "White Cement" (with the OG Nike Air logo on the heel). Jordan Brand also brought back the "Fire Red" colorway and the "Doernbecher". The brand partnered with SoleFly in 2014 to launch the "Lotto" Air Jordan 3. A safari print version was released in 2917, and we even saw a Air Max 1 inspired by Jordan 3 for Air Max Day. A special commemorative "Free Throw Line" transparent sole retrospective also appeared in February 2021, honoring Jordan's dunk in the 1988 Slam Dunk Contest.
Air Jordan 3, how to choose your model?
The Air Jordan 3 has become a cult object in the sneaker world since its launch. This retro model stands out for its iconic design and multiple collaborations, making it a hot product for sneaker enthusiasts. Choosing the right model of Air Jordan 3 requires considering several elements, such as available colors, sizes, and the application for which you plan to wear them, whether for daily use or to complete a collection. The Air Jordan 3 is offered in a variety of captivating colorways, such as red, black, green, and blue, allowing each customer to find the perfect balance for their personal style. In addition to standard versions, special editions from collaborations often increase the resale value of these iconic sneakers.
Air Jordan 3 for men
The AJ3 for men is based on a robust and versatile design, suitable for various applications, ranging from sports practice to daily wear. The available sizes cover a wide range, ensuring that every man can find the perfect pair for his feet. The colors offered for men include classic options like black, red, and white, as well as bolder versions in green and blue, adding a retro touch to any outfit. Nike has also introduced special editions that include collaborations with renowned artists and designers, making each model unique and often sought after in the resale market. The Air Jordan 3 sneakers for men stand out for their comfort and durability, ideal for those seeking the perfect balance between style and performance.
Air Jordan 3 for women
The women's pairs are designed to offer a perfect fit and unmatched style. The sizes are specifically adjusted for women's feet, and the models often feature more varied and flashy colors. Options range from the classic black & white to more delicate shades like pastel and light blue, not to mention special editions in red and green that add a touch of retro sophistication. The Air Jordan 3 for women are not just sports shoes, but also versatile fashion items that can perfectly complement any wardrobe. The products are also often hot on the resale market, especially limited editions and exclusive collaborations. Whether you are a passionate collector or a new sneaker enthusiast, the Air Jordan 3 for women offers the perfect balance of style, comfort, and exclusivity.
Where to buy your pair of Air Jordan 3?
The safest way to cop an AJ3 is to buy it on the SNKRS app via a raffle. To maximize your chances of being able to buy an Air Jordan 3, you need to participate in multiple raffles. The more you participate in the raffles listed on our calendar, the more chances you have to win the right to buy your pair. Finally, you can refer to our sneaker release calendar on our website and our app available on the Apple Store and Play Store to more easily cop your pair of sneakers.
You can also find a wide range of Air Jordan 3 pairs that suit you in one of the Nike Stores present in France or around the world. There are also several resellers with whom we work hand in hand. As with most pairs today, like the Air Jordan 4, the price of Jordan 3 sneakers varies according to their rating and availability. Activate your notifications so you don’t miss anything!
How to maintain your Air Jordan 3?
The most important thing when you buy your pair of Air Jordan 3 is to waterproof them to prevent potential stains and protect your shoes from the elements. On the other hand, you need to maintain the leather by cleaning it regularly with appropriate products, such as the Crep Protect pack. This way, your pair will remain in good condition and have a better lifespan.
The Air Jordan 3, the pair of many firsts for Jordan and Nike
The Air Jordan 3 is synonymous with many firsts for both parties. Indeed, it is the first sneaker to feature the Jumpman logo and the first of many shoes designed by Hatfield for Michael Jordan. The 1987-88 season was the first time Jordan played alongside his teammates Scottie Pippen and Horace Grant, but also the first year of Phil Jackson as coach of the Bulls. Jordan won his first MVP and the Defensive Player of the Year title with the Air Jordan 3. The shoes he wore only added to his image as a basketball icon entering his peak. The Bulls fell in the conference semifinals of the 1988 NBA Playoffs, but the image of Jordan in those white and gray elephant print sneakers throughout the season remains indelible.
