Nike Air Max
It's impossible to talk about sneakers without mentioning Nike Air Max. More than just a model, Air Max refers to a technology developed by Nike in the 80s: a cushioning system based on compressed air integrated into the sole, made visible for the first time in 1987. This innovation marks a turning point in sneaker design and gives birth to a complete line of shoes that has continued to evolve since then.
From the first Nike Air Max 1 to the recent DN8, including Air Max 90, 95, Plus, or Sunder, each Air Max pair embodies the DNA of the Swoosh brand: innovation, style, and sneaker culture. Whether for sports or to assert a look in everyday life, Nike Air Max shoes continue to attract entire generations thanks to their comfort and highly recognizable design.
Nike Air Max: our selection of models
Nike has declined the Air Max technology through a wide range of models, each with its own identity. Some have become true icons of sneaker culture, while others embody the brand's evolution in a more technical or futuristic logic.
The Nike Air Max 1 is the one that started it all. It was the first Nike shoe to reveal a visible air bubble in the sole, a bold bet in 1987 that laid the foundation for the entire range. With its retro-running design, simple and effective silhouette, and timeless OG colorways, it remains a must-have for urban fashion enthusiasts.
The Nike Air Max 90, launched three years later, reinforces the footprint of Nike sneakers in streetwear. More angular, more visually assertive, it stands out with its larger bubble and thermoplastic reinforcements. The “Infrared” colorway has made it one of the most recognizable sneakers of its generation.
With the Nike Air Max 95, the brand changes course and offers a silhouette inspired by human anatomy. Its wavy bands symbolize muscles, and its visible Air cushioning extends to the front of the foot – a first at the time. Highly sought after in streetwear and hip-hop culture, it is still worn today by a loyal community.
Finally, the Nike Air Max DN, released in 2024 for Air Max Day, marks a new milestone. It introduces Dynamic Air technology, with four independent air capsules under the heel for dynamic comfort. Its avant-garde design appeals to a new generation looking to blend performance and style, especially among those seeking men's sneakers with a true aesthetic stance. The DN8, its evolution launched in early 2025, pushes even further the approach introduced by the DN. With a more refined silhouette and reworked cushioning, it confirms Nike's desire to offer ever more innovative shoes.
Why are Nike Air Max so popular?
A technological innovation: visible air cushioning
When Nike unveiled its first Air Max in 1987, it disrupted the running codes. For the first time, a Nike shoe visually displays what makes it unique: a cushion of compressed air integrated into the sole, and visible through a transparent window. This detail, conceived by Tinker Hatfield, is not just aesthetic. It allows for a soft and responsive cushioning that absorbs shocks with every step, making the shoe as comfortable as it is performant.
A unique design that transcends generations
The strength of the Air Max lies in its design. Each model has a strong, easily identifiable silhouette. From the Air Max 1 to the Air Max Plus, each pair has its style and fits well with both casual outfits and more polished wardrobes. Whether it's the sleek shape of the Nike Air Max 1, the more aggressive structure of the Nike Air Max 90, or the fluid curve of the Air Max 95, each silhouette has marked its era.
Highly sought-after collaborations and limited editions
The Nike Air Max has also managed to stand out thanks to its numerous collaborations and limited editions. For several years, the brand has multiplied projects with designers, artists, or brands like Travis Scott, atmos, Patta, or Off-White. Each collaboration results in a unique interpretation: new materials, never-before-seen colorways, or details inspired by local culture. These special editions have created hype, resulting in sought-after pairs on the marketplace or among collectors.
What are the flagship models of Nike Air Max?
Nike Air Max 1: the model that started it all
Launched in 1987, the Nike Air Max 1 was the first to integrate a visible air bubble in its sole. Conceived by Tinker Hatfield, it immediately made its mark in the sneaker world. Its simple silhouette, its red/white/gray palette on the original model, and its construction in mesh and suede make it a classic still available in modern variations.
Nike Air Max 90: a timeless silhouette
In 1990, the Nike Air Max 90 came to strengthen the range with a more assertive look. More structured, more “street,” it quickly became a must-have. It now exists in Nike Drift, Nike LTD, or Nike Alpha versions, ready to face all conditions while keeping its streetwear DNA.
Nike Air Max 270, 720, and VaporMax: the modern evolution
More recent models like the 270, 720, or VaporMax have ushered the range into a new era. More lifestyle-oriented, they are designed for everyday comfort. The 270, with its XXL bubble, is perfect for an active day. The 720 pushes cushioning to its maximum, and the VaporMax offers a Nike shoe almost without foam, where the foot rests directly on the air capsules. The result: unique sensations and a decidedly modern style.
Collaborations and special editions of Nike Air Max
Nike Air Max x Off-White: the influence of Virgil Abloh
Virgil Abloh has marked the Air Max through the “The Ten” collection with Nike. His version of the Air Max 90, deconstructed, raw, and haute couture-styled, has redefined the model as a true fashion element, not just sportswear. These limited editions have now become collector's items.
Models inspired by streetwear and hip-hop culture
In parallel, some Air Max have become icons of streetwear. The Air Max 95, for example, has been adopted by the grime scene in London, while the Air Max Plus is a classic in French suburbs. These sneakers, initially designed for running, have been reinterpreted by an entire generation.
Limited edition releases to watch out for
Every year, Nike releases new Air Max in limited editions. Air Max Day, anniversary packs, retro colorways… These drops are highly anticipated. Some models like the Air Max Sunder or the DN8 could return with new details or reworked materials. Keep an eye on the news: some pairs disappear within hours.
The Nike Air Max are not just a classic; they remain a reference in the sneaker universe. Between retro models like the Air Max 1 or the 95, and new silhouettes like the DN8, the range continues to evolve without losing its identity. Offered in men's sneaker or women's sneaker versions, they come in many sizes and colors, sometimes with free shipping depending on the retailers.
With their visible cushioning, unique style, and well-established history in Nike culture, the Air Max remain a safe bet for those looking for a comfortable and iconic pair.
