ASICS

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Asics Gel-1130 Black Silver

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£51

Asics Gel-Kayano 14 Birch Dark Pewter

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£106

Asics Gel Nyc Cream Pink 1203A383-104 image

Asics Gel-Nyc Strawberries Cream

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£82

Asics Gel-1130 White Pure Silver

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£62

Vandythepink X Asics Gel-Kayano 12.1 Vanilla

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£224

Asics Gel-Kayano 14 White Midnight

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£125

Asics Gel Kayano 14 White Silver 1203a537 110 image

Asics Gel-Kayano 14 White Graphite Grey

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£107

Asics Gel-Nyc Cream Cloud Grey

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£105

Asics Gel-Nyc Graphite Grey Black

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£79

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Asics Gel Kayano 14 Cream Sweat Pink 1203a537 103 image

Asics Gel-Kayano 14 Cream Sweet Pink

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£145

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Asics Gel-Kayano 12.1 Black Silver

£25

£115

Asics Gel-Kayano 14 Fjord Grey

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£120

Asics Gel-Sekiran Bright Rose

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£116

Asics Gel-Nyc Cream Grey

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£112

Asics Gel-Kayano 14 Cloud Grey

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£108

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Asics Gel-Cumulus 16 Stone Wash Independence Blue

£71

£128

Asics Gel-Nyc Cream Arctic Sky

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£171

Asics Gel-1130 White Restful Teal

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£64

Asics Gel-Nyc Cream Oyster Grey

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£75

Asics Gel-Nyc Cream Cloud Grey

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Asics Gel-Cumulus 16 Burgundy Pink

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£128

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Our selection of ASICS shoes for men and women

ASICS shoes are now essential in the world of sports, especially for runners. The Japanese brand, founded in 1949, has distinguished itself with its cutting-edge technologies, unmatched comfort, and commitment to sports performance. Whether you are a running enthusiast, a trail runner, or looking for sneakers for everyday and lifestyle use, ASICS has a solution suitable for all types of athletes, both men and women.

ASICS offers a wide range of shoes that are useful for sports training, running, or for wearing daily with a trendy outfit. Among the flagship lifestyle models, we find the Gel-NYC, Gel-Kayano 14, Gel-1130 or the Gel-Nimbus. For athletes, the Gel models are particularly appreciated for their innovative cushioning system that effectively absorbs shocks during impacts, thus protecting the joints of runners. The Gel-Nimbus 26 model, for example, is known for its exceptional comfort and cushioning, especially over long distances. For trail enthusiasts, the ASICS Sonoma and ASICS Venture 9 shoes are must-haves, offering great stability on rough terrain. Each pair of ASICS sneakers is designed with particular attention to detail, ensuring optimal comfort in all circumstances.

ASICS shoes, which model to choose?

It can be difficult to choose the right pair from the vast collection of ASICS shoes. You can find a wide range of models on the ASICS website, with advice to guide you in your quest for your ideal pair. The choice will obviously differ depending on the demand: sports or lifestyle. WhenToCop? brings together more ASICS lifestyle and trendy pairs that you can wear in your everyday life, whether you are a woman or a man. From the Gel-Nimbus to the Gel-NYC to the Gel-Quantum, there is something for everyone!

ASICS pairs for men

Men looking for robust running shoes can turn to the Gel-Nimbus collection, ideal for long distances, with excellent cushioning. For those who prefer trails and rough terrain, the Gel-Sonoma is a highly appreciated pair for its comfort and stability. With its reinforced soles, it offers maximum protection during outdoor runs. For runners looking for a more versatile shoe, the Quantum combines lightness and dynamism, allowing for a smooth and fast stride.

ASICS pairs for women

ASICS shoes for women are also designed to offer maximum comfort and performance. The ASICS Gel-Kayano model is highly sought after for its stability features, perfect for those seeking optimal support. Women running on more varied surfaces, such as trails or roads, will appreciate the ASICS Gel-Venture range, with an outsole specially designed to adapt to all types of terrain. This model combines excellent grip with good cushioning, while being available at an affordable price and in various colors.

What is the history of ASICS shoes?

Beginnings in the sports industry

ASICS, founded by Kihachiro Onitsuka in 1949, was born with the goal of promoting a healthy mind in a healthy body. This philosophy, embedded in its name, "ASICS" (Anima Sana In Corpore Sano), has guided the company since its inception. The brand's first pair of basketball shoes, inspired by the grip of octopus tentacles, laid the foundation for the technological innovation that continues to characterize ASICS today.

The brand's true global success began in 1951 when the Onitsuka Tiger was worn by a runner who won the Boston Marathon. Since then, ASICS has positioned itself as a reference brand in the world of running, with legendary models like the Gel-Nimbus and the Gel-Kayano.

How was the ASICS shoe logo conceived?

The ASICS logo, recognizable among thousands, symbolizes both movement, balance, and the constant quest for performance. Inspired by the brand's Japanese roots, this logo reflects the search for harmony between body and mind through the practice of sports. It also embodies the idea of perpetual innovation, with technologies like Gel, FlyteFoam, and Solyte, which have marked the brand's history.

ASICS Shoes: a return to the forefront

After several decades in the sports industry, ASICS continues to surprise with increasingly high-performing and comfortable models. The Gel range remains at the heart of innovation with shoes offering very high-quality cushioning, notably thanks to its soles containing Gel, a revolutionary technology that absorbs shocks for a smoother stride.

At the same time, ASICS is increasingly committed to sustainable actions. The brand aims to reduce its carbon footprint and produce shoes with environmentally friendly materials. Whether through its trail shoes like the Gel-Sonoma, ideal for rougher terrains, or its lightweight and dynamic running models like the Quantum, ASICS ensures it meets the needs of runners while taking care of the planet.

Finally, the company does not limit itself to running shoes, with a varied offer ranging from everyday sneakers to basketball shoes for intensive sports. ASICS also takes pride in offering a variety of sizes and colors as well as an extensive availability of its models to satisfy a wide audience.

In summary, ASICS is much more than just a brand of sports shoes. It is a story of passion, innovation, and the pursuit of excellence, always with the goal of improving performance while ensuring the comfort and well-being of athletes around the world. Whether you are looking for lightweight running shoes, shoes for rugged trails, or stylish sneakers for everyday life, ASICS has the ideal shoe for you.

Latest Asics news

Hot News

Carnan x Asics GEL-Cumulus 16 infos et date de sortie

Carnan and Asics: Already the Collaboration of the Year?

Two years after their first Path capsule, CARNAN and ASICS return on the GEL-Cumulus 16 with a purple upper in three textures and green accents. Out August 19 in Brazil, August 20 everywhere else.

18 August 2026

1 minute

Hot News

Asics SportStyle dévoile sa collection Sensory Bloom à Paris

Asics SportStyle unveils its Sensory Bloom collection in Paris

ASICS SportStyle sets up an immersive space in Paris on July 10-11 for its Sensory Bloom collection. On the agenda: dance workshops, a sonic experience, specialty coffee and the GEL-CUMULUS 16 to try.

8 July 2026

2 minutes

Hot News

La Asics Gel-Quantum 360 I devient couture avec Cecilie Bahnsen

The Asics Gel-Quantum 360 I Goes Couture with Cecilie Bahnsen

The world of running has never been this chic. Cecilie Bahnsen, queen of airy silhouettes, architectural layers, and floral patterns, is back with the Japanese giant: Asics. After bringing her unique floral aesthetic to many models, like the Asics GT

13 April 2026

2 minutes

Sneakers

Kith ressuscite l’esprit Marvel vs Capcom avec Asics

Kith revives the spirit of Marvel vs Capcom with Asics

At a time when collaborations are multiplying, Kith refuses to take the easy route. Ronnie Fieg returns for the third consecutive year alongside Marvel with, this time, a new guest: Capcom. A meeting that evokes the nostalgia of arcades, dog-eared

13 November 2025

4 minutes

Focus

Sneakers

Naruto Shippuden Asics Gel NYC Final Arc by Sebastien Abdelhamid

Everything about the Naruto Shippuden x Asics GEL-NYC by Sebastien Abdelhamid!

Dattebayo! The Japanese brand and French creative team up once again for a fourth instalment centred around the protagonist of the eponymous manga: Naruto Uzumaki! A look back at the collaboration's history and its hidden details

14 December 2023

4 minutes

Sneakers

Spotlight: Asics Gel-Kayano 14, the trending sneaker of the moment

First released in 1993, the Asics Gel Kayano is named after its designer, Toshikazu Kayano. His mission was to create a pair suitable for running, bu

27 July 2023

4 minutes