Latest New Balance news
Sneakers
New Balance unveils the 983, an archive that isn't one
After unveiling the upcoming silhouettes of its Made in USA collection, New Balance continues to enrich its catalog. This time, the Boston brand is changing gears with the arrival of the New Balance 983, a new silhouette inspired by 2000s runners
30 September 2026
3 minutes
Sneakers
New Balance Made in USA : the upcoming silhouettes expected this winter
New Balance's Made in USA line is already gearing up for fall. Still under the direction of Teddy Santis, founder of Aimé Leon Dore, the Made in USA line continues to expand its catalog with a new selection of sneakers. For this fall-winter 2026 seas
2 September 2026
4 minutes
Sneakers
Grey Days 2026 : How New Balance Turns Grey into a Manifesto
At New Balance, gray isn't just a trend, it's a signature. Every year, the Boston brand reminds us of this with its Grey Days, an event that has become unmissable, where the colorway transforms into a true cultural expression ground. Launched on April
6 May 2026
4 minutes