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Nike Mind 001 Black Hyper Crimson

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Nike Air Max Plus VII Black

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Nike Mind 001 Flyknit Bronze Eclipse

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Our selection of Nike sneakers for men & women

Nike is one of the best-selling and most recognized brands of shoes, sports equipment, and clothing worldwide: an icon of pop culture and streetwear. Holding an impressive market share, especially in the athletic shoe sector, Nike continues to dominate with regular releases of iconic models like the Nike Dunk Low, Nike Air Max, and Nike Cortez, often available in the classic black & white scheme, but also in a variety of colorful variations so that every woman or man can find their ideal pair of shoes.

Nike Shoes: how to choose your model?

Choosing the right pair of Nikes can seem complicated with so many options available. Whether for sports activities or everyday wear, the features to consider include the sole, comfort, and design. Find the model that best suits your needs, whether it's running shoes, basketball shoes, or premium sneakers. Nike also offers different styles of shoes with high, mid, or low versions. You will have plenty of choices to find the shoe that suits you!

What is the story behind Nike sneakers?

At the time of its creation, Nike had not yet taken on that name: the company was then called Blue Ribbon Sports. Founded in 1964 by Bill Bowerman (track coach) and his former student Phil Knight, the company operated as an American distributor of running shoes made by the Japanese company Onitsuka Tiger (also known as Asics). With the success of their retail outlets, Knight and Bowerman decided to develop and manufacture their own shoes: their company officially changed its name to become the Nike brand in 1971. Going public later in 1980, it is now one of the best-selling brands in the world. It has retail outlets and distributors in over 170 countries. The brand has gone through many eras, bringing its share of iconic models and innovations, such as the Zoom sole and ISPA technologies. Today, beyond sneakers, the Swoosh brand offers a wide range of products, whether clothing collections, accessories, or technical sports items.

Where does the name Nike come from?

Why is Nike called Nike? It is a word derived from the ancient Greek goddess of victory. Originally, co-founder Knight wanted to name his brand "Dimension Six." Other proposals were made, including "Peregrine" or “Bengal” in line with Puma. But none of these ideas really stood out. The final idea came from the factory manager on the East Coast, Johnson: after analyzing the names of major brands like Kleenex and Xerox, he realized that many contained only 3 syllables and at least one letter or exotic sound with a Z, an X, or a K. The next morning, Johnson woke up with the name "Nike." But despite reaching some sort of consensus among the existing staff, Knight was not a fan of the name. Listening to his team, he ultimately settled on this one, and the rest is history.

Who designed the Nike logo?

Like adidas or Puma, the logo is a key element that defines the brand and allows it to be recognized at a glance. The now-famous Nike logo was designed by Carolyn Davidson, a graphic design student at Portland State University. After sketching a few ideas, she decided to present one to the founders of Nike: it was the now-iconic "Swoosh". Like the name, Knight was not necessarily convinced at first, but he let the idea grow on him. The student was paid $35 for the creation of the Nike logo, and then was hired for a few years at the company. A little anecdote: despite her low pay on the day, Carolyn Davidson received a gold Swoosh ring with a diamond embedded during a lunch in her honor, 12 years later. The company also offered her a certificate and an undisclosed amount of Nike stock, in recognition of her work on the Swoosh logo.

Where does the Nike slogan come from?

The captivating story of Nike would not be complete without mentioning the significant affair related to its iconic slogan. Indeed, it is not just a catchy word, but an expression that has redefined the brand's identity. The flagship product of Nike found its voice in this slogan, which embodies much more than a simple statement. This iconic slogan, "Just Do It", emerged from a bold contract between the brand and the creative advertising agency Wieden+Kennedy in the 80s. Its value far exceeds the realm of marketing: it represents a mindset, an invitation to action and self-fulfillment. "Just Do It" is not just an advertising message; it has become a universal mantra, synonymous with determination, overcoming oneself, and achievement. Its origin perfectly illustrates the very essence of Nike's boldness in pushing boundaries and encouraging everyone to surpass themselves.

What was the first Nike sneaker?

One of the first Nike shoes was the so-called "Moon Shoes" from 1972. This is a very rare pair that was designed and handmade for athletes during the 1972 Olympic trials in Munich. Only 12 pairs are said to have been made, and the pair sold at auction has never been worn. Bill Bowerman reportedly used his wife's Belgian waffle iron as a mold to create the "waffled" rubber soles of the shoes. He believed he could produce a revolutionary new sole that would have enough grip while remaining very light.

The iconic shoes of the brand

Thanks to ongoing marketing campaigns, collaborations with renowned athletes, and exceptional innovation capabilities, Nike has designed models that have become more than iconic:

Nike Air Force 1: launched in 1982 as a basketball shoe, the Air Force 1 quickly found its place in men's and women's wardrobes. The iconic Nike Air Force 1 White has made its way into most closets, positioning it as the most popular pair from the Swoosh brand.
Nike Air Max 1: a true revolution at the time of its release, it features a visible air cushion integrated into the sole.
Nike Air Max 97: its aesthetic is inspired by the shinkansen, the Japanese high-speed train.
Nike Cortez: a mix of leather for its upper and rubber for its sole, it quickly captivated the crowds. This model is now available in other materials such as textile or satin.
Air Jordan 1: before becoming a brand in its own right, the Air Jordan line started with the Jordan 1 at Nike.
Nike Dunk: released in 1985, it became essential in street style with its minimalist design and color variations. To continue evolving and innovating in favor of sustainable development, Nike has developed the Next Nature collection, which offers shoes made from recycled materials.
Nike Blazer: returning to the roots of basketball, this pair has clean and vintage lines.
Nike Mag: the Nike Mag made its appearance on the feet of Marty McFly in the movie “Back to the Future II”. It is one of the most expensive and coveted pairs currently that any sneakerhead would wish to have in their collection.

The upcoming releases from Nike promise to be numerous, particularly models like the Nike Dunk Low, Nike Air Max 1, or Nike Air Force 1. Each year, these ranges are available in new colors and exclusive variations. The hardest part will be not to miss any release!

Latest Nike news

Sneakers

Trends

Nike confirme le retour de l’Air Max Dolce relancée par Comme des Garçons

Nike confirms the return of the Air Max Dolce, relaunched by Comme des Garçons

When Comme des Garçons unveils its collection during the Paris Fashion Week in 2025, one silhouette immediately grabs attention. Because amidst the experimental pieces from the Japanese house, it’s a model launched over twenty years ago that resurfac

21 July 2026

4 minutes

Hot News

La Nike Air Force Linen de retour avec une Air Max 95 signée Ronnie Fieg

The Nike Air Force Linen is back with a Ronnie Fieg-signed Air Max 95

Twenty-five years after the Japan-only Linen Air Force 1, Kith and Nike bring the cult colorway to two silhouettes: a pink nubuck Un-Linen Air Force 1 and a tan-and-pink Air Max 95, in full family sizing.

19 July 2026

2 minutes

Hot News

Victor Wembanyama rejoint Nike Atelier avec la Total 90 Laser III

Victor Wembanyama Joins Nike Atelier with the Total 90 Laser III

After Désiré Doué and Jannik Sinner, Nike's bespoke division reinvents the T90 Laser III for Victor Wembanyama, with a custom Team France jacket. Pre-orders July 20 at $450.

14 July 2026

2 minutes

Hot News

Jacquemus unveils a unique prototype of his Nike Moon Shoe

Jacquemus takes its Nike Moon Shoe into pastel blue with the Emerald Rise colourway: crinkled nylon upper, teal ostrich-leather Swoosh and gum sole. A first look at a pair expected for spring 2027.

9 July 2026

1 minute

Hot News

7-Eleven attaque Nike en justice à quelques jours de la sortie de l’Air Max 95

7-Eleven Sues Nike Just Days Before the Air Max 95 Release

Nike designed a Big Bubble Air Max 95 inspired by Japanese convenience stores. The catch: its orange, green and red stripes echo 7-Eleven, which is now suing the brand ahead of the launch.

2 July 2026

2 minutes

Hot News

Nike Air Bakin Low: back in a new style for 2027

Nike unveils at Paris Fashion Week an Air Bakin Low in green leather and purple mesh, the first low-top version of Tim Hardaway's 1997 signature shoe.

23 June 2026

1 minute

News

Sneakers

Shai Gilgeous-Alexander rejoint Nike Basketball annonce officielle

Shai Gilgeous-Alexander officially joins Nike Basketball

It's now official: Shai Gilgeous-Alexander joins the Nike Basketball family as a signature athlete. The announcement was revealed by the player himself on his social media through a logo that transitions from the Converse universe to the Swoosh, befo

16 June 2026

2 minutes

Hot News

Mike Tyson devient l’égérie de Supreme et Martine Rose

Mike Tyson Becomes the Face of Supreme and Martine Rose

Supreme, Martine Rose and Nike unveil a Dunk Low 'Mike Tyson' in premium black leather, featuring a portrait of the boxer from his 1986 win over Trevor Berbick. Holiday 2026 release at $150.

15 June 2026

1 minute

Hot News

Désiré Doué inaugure Nike Atelier avec la Merc Premium

Désiré Doué Launches Nike Atelier with the Merc Premium

Nike launches Nike Atelier, a bespoke athlete program. Désiré Doué fronts the capsule with the Merc Premium, a technical wool jacket and matching shorts. The Merc Premium drops in early July 2026.

14 June 2026

2 minutes

Hot News

Travis Scott brings the Nike Total 90 back into the game

Travis Scott brings back Nike's Total 90 six days before the 2026 World Cup. The Cactus Jack collection features a brown and gold football jersey, ten Swoosh patches in nation colorways, and apparel pieces. Out today on CactusJack.com.

10 June 2026

2 minutes